The Estee Lauder Companies GLAMGLOW- Assistant Manager, Influencer Relations in California

GLAMGLOW- Assistant Manager, Influencer Relations

Brand: Glamglow

Description

Introduction

GLAMGLOW® has grown from a conversation, originally designed for the Hollywood Entertainment, Music, Fashion and Award Industries, into an incredible success story. Sold in the world’s most notable global retailers and winner of numerous beauty awards, GLAMGLOW® is becoming globally recognized for SEXY, INNOVATIVE, FUN mud treatments that deliver instant visible results.

GLAMGLOW® is looking for an experienced committed personality to ‘Own it, Bring it, Dream it and Execute it’. Someone with the motivation, ambition and confidence to take a 4-year young start up brand and scale it into one of ELC’s mid-size portfolio brands. Welcome to GLAMGLOW and the World of GLAMLAND.

Summary

Manage day-to-day operations for brand influencer programs; With consumer engagement team, strategize, plan, and execute always-on and campaign-based digital influencer programs that will drive the most buzz, engagement, and conversation on social, as aligned with business objectives and goals. Build authentic relationships with existing and emerging digital influencers, fostering lasting connections between talent and brand.

Primary Responsibilities:

  • Partner with key stakeholders to execute a digital influencer/consumer advocate strategy for “always on” activities (e.g. mailings, meet-ups) and campaigns (paid).

  • Help project-manage programs to ensure plans are completely on-time and within budget. Work with cross-functional teams and external agencies / vendors on projects from end-to-end – from forecasting products to creative impact of mailings.

  • Assist in the daily management of master talent and mailing list, reaching out to up-and-coming talent and updating network in real-time.

  • Execute paid content and partnerships as needed, from outreach to negotiation to agreement execution.

  • Liaise with regional teams to share key learnings and collateral opportunities, help ensure regional efforts align with global strategy.

  • Stay on the cutting-edge of digital/social trends, including monitoring competitors and innovative non-beauty verticals such as entertainment. Proactively monitor digital influencer activity across social to report on trends, content and collaborations to get ahead of the next “big idea.”

  • Constantly comb through brand social to find digital influencers/consumer advocates who love the brand (plus potential new connections), then foster direct ongoing relationships.

  • Make timely, impactful recommendations for digital activations and partnerships that will help grow the brand, based on research and relationship-building.

  • Monitor metrics on a daily basis via digital listening dashboards (e.g., Tribe Dynamics) and manual monitoring; synthesize learnings to adapt and optimize programs and best practices for most impact.

  • Liaise with key corporate stakeholders and social analytics partners to understand any new metrics that have been identified as critical, and help standardize analysis throughout the corporation.

Qualifications

Qualifications

  • Demonstrate proactivity and “can-do” attitude in all assignments. Thrives in a fast-paced environment.

  • Team player with ability to interface with many departments.

  • Highly organized and detail-oriented when it comes to project/campaign management

  • Ability to prioritize and manage multiple projects, stakeholders, and agencies/vendors

  • Excellent communication and writing skills.

  • Strong quantitative skills; knowledge of key social media.

  • Four-year college degree or equivalent.

  • 3-4 years related experience, e.g., social media, influencer relations and program management

  • Active daily life in digital and social media, very digitally savvy.

  • Branding/beauty/fashion/entertainment experience a plus.

Job: Marketing

Primary Location: Americas-US-California

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Job Number: 177732