The Estee Lauder Companies Education Executive, Bobbi Brown/Jo Malone London, Travel Retail APAC in Central Singapore, Singapore

Education Executive, Bobbi Brown/Jo Malone London, Travel Retail APAC

Brand: Bobbi Brown


Primary Responsibilities

  1. Education & Coaching
  • Educate field sales (Stylists, Artists & generic staff) of product knowledge and selling behaviours to enable them to consistently achieve Sales and Services Expectations through the execution of basic trainings and regular field coaching

  • Plan and execute seasonal seminars and all field programs according to product launch strategy in order to ensure field sales (Stylists, Artists & generic staff) are confident to achieve desired result

  • Assist, as required, with the facilitation of core education programs and directed by Education Manager/Regional Education Manager.

  • Identify relevant education opportunities and feedback to Education Manager/Regional Education Manager through regular reporting.

  • Adapt seminar strategy to custom-fit needs of each travel retail market / retailer and level of audience to ensure immediate translation of learning.

  1. Stylist & Artist Support & Talent Development
  • Act as a role model, set the example and provide directions, support and develop Stylists and Artists to ensure that they have the skills required to successfully achieve brand’s KPIs.

  • Coach and motivate Stylists and Artists based on individual potentials and skill to drive sales objectives and brand equity in travel retail environment.

  • Maintain high grooming standards and in-store sales & services behaviours to ensure consistency in the customer experience through the execution of the Service Excellence.

  • Prepare Stylists for Accreditation Program and Artists for Certification Programfollowing target guidelines issued by Global Education.

  • Work alongside Stylists and Artists to identify and address individual training opportunities

  1. Sales Performance & Productivity
  • Achieve all KPI’s on overall retail growth and increase in AUS/IPT as outlined by Area Sales Manager/Education Manager/Regional Education Manager.

  • Execute Deluxe Service according to the Deluxe Service guidelines as directed by Area Sales Manager/Education Manager/Regional Education Manager.

  • Provide coaching and feedback to Stylists and Artists ensuring the successful planning and execution of Deluxe Service as well as How To Makeup Lessons

  1. Tasks
  • To be a role model of personal grooming to the Stylists based on standards as set by the Company. Only Jo Malone London and Bobbi Brown products are to be used during working hours.

  • Maintain the brand image at the counter by ensuring counters, tester stands and displays are in tip-top conditions and states.

  • Good command of English and preferably Mandarin too with great presentation skills and instructional training.

  • Highly disciplined and well organized.

  • Able to understand retail business and market, with great customer service skills and standards.

  • Willingness to travel within SEA and Oceania of the time, as well as internationally for training seminars and conference.

  • Expected time spend in field is 70% and must be readily prepared to work on any projects assigned by Education Manager/Regional Education Manager.

  • Work within specific budget and review on a regular basis with Education Manager/Regional Education Manager and justify and variances from budget.

  • Provide regular feedback to Education Manager/Regional Education Manager detailing results of markets visits.

  • Complete monthly education reports and submit to Education Manager/Regional Education Manager in a timely fashion.



  • Education - preferably a University degree holder

  • Minimum 2 years in a training position and/or having 3 years of experience within the cosmetics or travel retail industry

  • Strong knowledge of skincare, makeup artistry skills. Knowledge and prior experience in the fragrance industry is a plus

  • Have a passion for luxury brands for selling and delivering high touch services

  • Excellent communication skills, both written and oral. Ability to communicate fluently in English (written and oral), and Mandarin is a plus.

  • Strong presentation skills and possess a highly resourceful nature

  • Ability to multi-task within tight timeline

  • An excellent team player

  • Flexible and versatile, high energy and the ability to motivate self and others

  • Willingness to travel 70% of the time

Job: Education / Training

Primary Location: Asia Pacific-SG-Central Singapore

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Travel: Yes, 75 % of the Time

Job Number: 163571