The Estee Lauder Companies Director, Account Lead (Ulta/Boutiques), ADF in Chicago, Illinois
Director, Account Lead (Ulta/Boutiques), ADF
Brand: Aramis and Designer Fragrances
Role Summary: Works with Account Management to deliver sustainable growth plan for brand in account, determining where to play, how to win, and white space. Brands main point of contact for a retailer who managers overall relationship from strategic vision to execution, working closely with Planner and Trade Marketing. Covers basic, launch GWP/Promo, sets, holiday, non-saleable/collateral/all supporting elements.
Skill Summary: Astute business manager with strong relationship building skills, significant people management skills and a strategic outlook on how to build profitable sales
Detailed Role Strategic Responsibilities:
Deep understanding of retailer and local market nuances to help set overall account strategy that guides category priorities, marketing campaigns, assortment, merchandising, promos/GWP/sets, events and all other parts of the business.
Develops full calendar of tailored objectives for retailer and retailer.com, leveraging overall brand category and marketing objectives and ensuring correct coordination and resource allocation between B&M and .com.
Negotiaties seasonal stock & sales plans with input from Account & Sales Planning
Coordinates closely with KAMs to ensure ELC portfolio is being leveraged with retailer
Ensures strong visual presence in store, in local market and on retailer.com (e.g, outposts, out-of-home ads, merchandising).
Ensures that right marketing activities (in store, co-op, digital/social, etc.) supports events, promos and other brand activities.
Works extremely closely with Trade Marketing and Account & Sales Planning to ensure strong business decisions on marketing, assortment, stock levels, sampling, sets, exclusives and gifts tailored to retailers’ customers.
Owns key P&L items for account and determines spend to maximize ROI and sales; held to seasonal targets (retail sales, net sales, demo, co-op, promo, GWP, sets, capex) and shapes the execution of these items at the retailer.
Reviews door profiles with input from planner and the field; works with Account Lead to determine door level allocations.
With finance, reviews door P&Ls seasonally (prepared by finance) to analyze outliers/ensure more profitable & productive doors.
Negotiates overall demo investment with retailer and monitors productivity/effectiveness; sets total investment for field to allocate and execute by door.
8 years related experience with Bachelor’s degree
Strong business and people manager and strong relationship builder
Excellent presentation and communication skills
Expertise to translate shopper insights and unique retailer strategies into key action steps. Must possess strong collaboration and influencing skills in order to translate strategic objectives into sales-driving action
Strategic thinker and able to layout a cohesive and clearly articulated strategy to drive the brand
Extensive business acumen and financial ability (i.e., P&L management, business drivers, building new channels/growth, savvy with standard business analyses) and analytical thinking
Solid understanding of primary levers and components to a successful account management
Primary Location: Americas-US-IL-Chicago
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 163216