The Estee Lauder Companies Product Manager La Mer in Diegem, Belgium
Product Manager La Mer
Brand: La Mer
The Product Manager is responsible for the general management La Mer brand a in the Benelux.
He/she participates to the elaboration of the marketing plans, in accordance with the global marketing strategy. He/she is in charge of the execution of the marketing plan in cooperation with the brand manager.
-Ensures the coordination between all parties (both internal and external) in order to optimize the implementation of the marketing mix regarding: the synergy, timing and efficiency of all elements of the marketing mix.
- Contributes to the definition of growth and profitability strategy
Prepare and develop product launch plans and present the program to Salesforce and key clients
Implements & manages the Trade Marketing Calendar together with Sales Managers
Animate new launches and points of sales through marketing and promotional activities.
Oversee all communication tools and collateral: mailings, e-mailings, merchandising, windows
Opening new doors
Responsible for coordination of opening new doors: discuss store design with Regional Office in Paris and clients, CAPEX requests, merchandising, time management, trade marketing and communication
Process of opening doors is in close collaboration with Sales Managers and Brand Manager.
Sales Planning & Analysis
Manages budget follow up and monitors expenditures by activity in line with budget.
Creates forecasts for new and existing products, ensures timely shipments & follows stock levels to maximise sales
Proactively conducts regular business assessments on any marketing initiatives and recommends corrective actions to drive sales and profitability
Analysis: Market & Consumer trends, follow-up on Competition
Implements & follows-up merchandising guidelines in all doors
PR and communication
Briefs and manages the NL PR agency
Manages BE PR
Manages digital activities with digital departments (internal & external)
Coordinates communication strategy with clients marketing or PR teams
Defines the budget and keep costs within allocated budget
Track monthly expenditures and explain variances vs budget
The candidate holds a university degree and demonstrates at least 4 to 5 years marketing experience. Preferably, this experience has been acquired in the cosmetics & beauty products. Knowledge of the selective perfumeries market a plus.
REQUIRED LANGUAGES: Fluent in Dutch and English (spoken and written). French a plus.
Agility to work autonomously in fast paced environement, enjoys challenges and taking initiatives
Excellent communication & presentation skills
Passion for make up, skincare, fashion
Primary Location: Europe, Middle East, Africa-BE-VBR-Diegem
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 173940