The Estee Lauder Companies Assistant CRM Manager, Bobbi Brown & Origins, Hong Kong in Hong Kong, China

Assistant CRM Manager, Bobbi Brown & Origins, Hong Kong

Brand: Bobbi Brown

Description

Position summary

To develop and execute the CRM and digital marketing strategy for the Brand so as to support the business growth and strengthen the market positioning.

Responsibilities:

  • Take ownership and initiative in planning and implementing digital & CRM marketing program inclusive of the following perspectives

  • O2O consumer journey strategic development & execution

  • Strategy development and implementation

  • Social media calendar development (mainly Facebook), monitoring & reporting

  • Work with agency on digital media planning, management and execution

  • Brand website management and maintenance of brand mobile apps

  • Work in close partnership with corporate online team on E/M-commerce opportunity and roadmap

  • Oversee and manage on-going CRM programs, activities and communications

  • CRM calendar development (inclusive DM, eDM, Mobile), execution and work closely with agency and teammates to segment and reach VIPs effectively and strategically

  • Generate and analyze monthly reports, campaigns and promotion reports periodically to review effectiveness and share insights for improvement

  • Analyze customers' behavior via available CRM data and segmentation so as to improve the communication efficiency with our consumers

  • Work closely with different internal function teams to bring out the execution of programs smoothly

  • Work closely with regional team and provide creative requests under brand procedure

  • Control and monitor spending on given digital & CRM marketing budget for each project

  • Closely monitor competitors' digital & CRM marketing activities and have sense of the fast moving digital trends

Qualifications

  • University graduate in Digital, Information System, Marketing or business related disciplines

  • At least 5 year solid experience in digital & CRM marketing field is a must

  • Experience in digital/ CRM marketing agency, or track record in cosmetic industry will be a definite advantage

  • Pleasant, pro-active and a passion for excellence

  • Strong co-ordination and interpersonal skills; creative and attention to details

  • Exceptional presentation, leadership and interpersonal skills

  • Good command of spoken and written English and Chinese (Cantonese and Mandarin)

Job: Marketing

Primary Location: Asia Pacific-CN-Hong Kong

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 1710521