The Estee Lauder Companies Assistant CRM Manager, Bobbi Brown & Origins, Hong Kong in Hong Kong, China

Assistant CRM Manager, Bobbi Brown & Origins, Hong Kong

Brand: Bobbi Brown


Position summary

To develop and execute the CRM and digital marketing strategy for the Brand so as to support the business growth and strengthen the market positioning.


  • Take ownership and initiative in planning and implementing digital & CRM marketing program inclusive of the following perspectives

  • O2O consumer journey strategic development & execution

  • Strategy development and implementation

  • Social media calendar development (mainly Facebook), monitoring & reporting

  • Work with agency on digital media planning, management and execution

  • Brand website management and maintenance of brand mobile apps

  • Work in close partnership with corporate online team on E/M-commerce opportunity and roadmap

  • Oversee and manage on-going CRM programs, activities and communications

  • CRM calendar development (inclusive DM, eDM, Mobile), execution and work closely with agency and teammates to segment and reach VIPs effectively and strategically

  • Generate and analyze monthly reports, campaigns and promotion reports periodically to review effectiveness and share insights for improvement

  • Analyze customers' behavior via available CRM data and segmentation so as to improve the communication efficiency with our consumers

  • Work closely with different internal function teams to bring out the execution of programs smoothly

  • Work closely with regional team and provide creative requests under brand procedure

  • Control and monitor spending on given digital & CRM marketing budget for each project

  • Closely monitor competitors' digital & CRM marketing activities and have sense of the fast moving digital trends


  • University graduate in Digital, Information System, Marketing or business related disciplines

  • At least 5 year solid experience in digital & CRM marketing field is a must

  • Experience in digital/ CRM marketing agency, or track record in cosmetic industry will be a definite advantage

  • Pleasant, pro-active and a passion for excellence

  • Strong co-ordination and interpersonal skills; creative and attention to details

  • Exceptional presentation, leadership and interpersonal skills

  • Good command of spoken and written English and Chinese (Cantonese and Mandarin)

Job: Marketing

Primary Location: Asia Pacific-CN-Hong Kong

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 1710521