The Estee Lauder Companies Assistant Product Manager, Clinique, Hong Kong in Hong Kong, China

Assistant Product Manager, Clinique, Hong Kong

Brand: Clinique


Position summary

  • Assist Senior Product Manager in developing marketing programs and strategies for the brand

  • Full ownership of assigned product categories with holistic support and monitoring in achieving brand goals


30% Independence of Action and Accountability – Initiate holistic plans for responsible product launches and follow-up independently, grow through on-the-job coaching by line manager and Marketing Manager

20% Decision Making – Propose relevant benchmarking data for orders, mechanics and program execution

15% Budget Responsibility – keep track on campaign and regular collateral consumption expenses within budget and alert matrix manager if there’s any discrepancy on time

15% Problem Solving – Propose solutions/ local relevant tactics and execution details

20% Leadership – Lead and guide agency/vendors in supporting execution and data reporting. With the support of line manager, enable other teammates and functions to work on same goals

  • Own particular product categories, driving business performance and brand building goals through launch/re-promote campaigns

  • Propose and align with line manager to develop campaigns based on global/regional directions, local consumer insights, barriers to address and market landscape analysis; set objectives and formulate holistic strategies incorporating dynamic perspectives: product communication angles, category ambition, CRM reach optimization, new customer acquisition, online & social tactics, media strategies, retail marketing tactics, in-store VM communication & customer engagement events, consultant engagement, etc

  • Propose creative content development according to local relevant trends and consumer behaviors, as to create UGC & WOM impact at digital channels

  • Proactively align marketing teammates and other functions in campaign vision, strategy formation and execution excellence at every touch points to achieve business goals and launch KPIs

  • Support in formulating detailed execution plan, follow through, monitor closely and feedback to line manager for timely review and fine-tune

  • Track and evaluate the performance of respective categories: regular product category review and focus campaign deep-dive in weekly basis. Analyze result and proactive contribution to bring learning/insights for improvement

  • Support in developing product and samples forecast usage plan to in line with brand strategies and budget; monthly monitoring on consumption and inventory with the assistance of Marketing Service team to ensure healthy stock flow and achieve forecast accuracy KPIs

  • Support in preparing agency brief for marketing programs

  • Work closely and follow through with agencies and vendors for day to day execution

  • Monitor & prepare competitive analysis reports

  • Support in providing reports requested by regional & global team


  • University graduate in Marketing or equivalent

  • 5-6 years of relevant experience retail/cosmetics industry, experience in leading campaigns will definitely be advantage.

  • Strategic, driven, passionate and agile

  • Strong co-ordination, interpersonal and presentation skills;

  • High awareness of millennial and digital trends, experience in UGC development will definitely be advantage

  • Attention to details & execution excellence

  • Proven fluency in spoken and written English & Chinese

Job: Marketing

Primary Location: Asia Pacific-CN-Hong Kong

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 164058