The Estee Lauder Companies Marketing Manager, MAC, Hong Kong in Hong Kong, China

Marketing Manager, MAC, Hong Kong

Brand: MAC

Description

The Marketing Manager will be responsible for all brand related marketing activities, campaigns in alignment with the brand direction and strategy.

Responsibilities:

Oversee and strategize the marketing plan and its activities to accelerate the brand growth and impact

  • Drive the Brand growth and image in the local Business through strategies and programs, driving new innovative product launches and re-promote activities as well as creating Brand Experience at every point of consumer interaction.

  • Plan and implement marketing activities as per the defined marketing calendar

  • Coordinate strong and field-oriented marketing calendar and take lead in brand communication in media (advertorial and ads)

  • Lead in product strategy – pricing, mix, sizes, packaging, new developments

  • Lead development of new product launch plans in the region Provides feedback to NY regarding programs effectiveness, as well as regional needs in terms of new products, shades, communication formats, promotional tools and in general all aspects of marketing mix

  • Lead in all category analysis & competitor activities tracking (new products/new counters/new packaging)

  • Manage, plan and monitor the marketing spending and review its efficiency, effectiveness and priorities on a regular basis

Qualifications

Requirements:

  • BA or above

  • Minimum of 8 year of experience in sales/marketing, particularly in FMCG/luxury retail

  • Familiar with luxury retail management

  • Strong analytical skills and conceptual thinking

  • Creative and innovative thinker

  • Proven marketing expertise/leadership to lead and manage team to achieve the defined targets collectively

  • Excellent presentation and communications skills with all levels

  • Excellent command of Cantonese, English & Mandarin

  • Digital Savvy

Job: Marketing

Primary Location: Asia Pacific-CN-Hong Kong

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Travel: Yes, 10 % of the Time

Job Number: 173818