The Estee Lauder Companies Online Manager, Online Asia Pacific in Hong Kong, China

Online Manager, Online Asia Pacific

Brand: Estée Lauder Companies Corporate Departments



The Online Manager is responsible for driving eCommerce (and mCommerce) for selected Brands across Asia Pacific.

Working with Affiliate, Regional and Global stakeholders, the Online Manager will be primarily responsible for defining an eCommerce strategy and roadmap to increase brand awareness, improve online consumer engagement and drive site traffic, conversion and sales on our Brands’ eCommerce-enabled websites.


Business Intelligence

  • Develop short and long term eCommerce strategy and roadmap in line with Brand and Affiliate strategy

  • Identify market opportunities to grow online revenue generating channels

  • Analyse online marketing budget and online advertising spend by channel and Brand to maximize ROI

  • Conduct competitive and market analysis

  • Provide eCommerce education and advice to Brands and share best practices within the Region and Affiliates

Operational Effectiveness

  • Liaise with Global, Regional and Affiliate stakeholders to establish and manage eCommerce activities

  • Build and maintain relationships and communication channels with Brands and Corporate teams

  • Manage information and cross-functional communications to support better decision making

  • Effectively communicate issues and learnings to key stakeholders

  • Manage multiple vendor and agency relationships

Tracking & Reporting

  • Conduct weekly or monthly business reviews with Brands and Affiliates

  • Evaluate eCommerce campaign and spend effectiveness

  • Analyze and explain site metrics trends and recommend analytics-driven changes to Brands

Campaign Management

  • Plan, manage and execute eCommerce programs and campaigns across Affiliates

  • Take ownership of Brands’ consolidated annual, quarterly and monthly campaign calendars

  • Define business requirements, operational metrics and key performance indicators for campaign measurement

  • Proactively identify and resolve issues and roadblocks that arise during the course of campaign execution

  • Execute and analyse campaigns to ensure and maximize effectiveness and produce optimal ROI

Project Management

  • Take business ownership of new site launches and functionality enhancements

  • Single point of contact for Brands for all site enhancement requests. Vet and align requests with relevant stakeholders

  • Key liaison between Brands, Affiliates and internal site production team

Digital Marketing

  • Strategically support Brands in Digital Marketing activities (e.g. Social Media) to ensure tight integration between eCommerce-specific and Brands’ wider Digital activities that contribute to overall site traffic.




  • Able to lead and work with people at all levels across the organisation

  • Skilled at influencing opinion to accomplish business goals and objectives without damaging relationships

  • Decisive, can make sound decisions in the face of pressure

  • Extremely detail orientated with strong sense of work prioritisation

  • Outgoing, proactive, fast-learning, independent and innovative

  • Flexible and able to deal with ambiguity

  • Able to work effectively with teams spread across multiple geographies and time zones


  • Degree holder in Business, eCommerce, Online Marketing or a related field preferred

Work Experience:

  • At least 5 years’ experience in eCommerce or Online/Digital Marketing gained from a consumer-focused Brand or digital agency practice

  • Experience with luxury or prestige industry related brands is a plus, but not mandatory

  • Regional work experience would be viewed favorably

Required languages

  • Proficiency in written and spoken English and Chinese (Mandarin) is mandatory

  • Other Asian languages would be an advantage

Job: Online / E-Commerce

Primary Location: Asia Pacific-CN-Hong Kong

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 164957