The Estee Lauder Companies Regional Consumer Insight Director , Asia Pacific in Hong Kong, China

Regional Consumer Insight Director , Asia Pacific

Brand: Estée Lauder Companies Corporate Departments



  • Spearheading the developments for the regional consumer/shopper/ digital research function in Asia Pacific together with the VP Corporate Marketing

  • Collaborating with the affiliate consumer insight representatives leveraging local insights into regional and global brand strategies

  • Implementing leading edge methodologies enabling the company to establish competitive advantage in the cosmetic industry

  • Support of the regional brand and corporate innovation teams, leveraging consumer insight into ongoing projects

  • Coaching the brand and corporate innovation teams how to use consumer / shopper / digital research methodologies in a most effective and efficient manner

  • Developing strategic insight synthesis to help inform and drive actions


(1) Developing and Integrating strategic and project related consumer/shopper /digital insights for the region and affiliates. The focus has to be on driving actions.

Deliverables include:

  • Setting up and executing the strategic consumer/shopper/digital understanding plan with the brand/innovation teams in alignment with the affiliate consumer insight reps.

  • Planning and executing consumer/shopper/digital research projects, integrating consumer insights into ongoing brand and innovation projects.

  • Developing a strong interface with the affiliate brand teams.

(2) Establishing Best Practice for ELC in area of using consumer understanding to driving business actions:

Deliverables include:

  • Developing leading edge consumer/shopper /digital research approaches with particular applications/added value to understand the cosmetic consumer/shopper in APAC.

  • Integrating the notion of “ inspiring the business” into ongoing projects

(3) Establishing an innovative consumer research agenda to unlock white spaces in the competitive landscape

Deliverables include:

  • The candidate is expected to visualize opportunities in the framework of existing product portfolios and service delivery to customers/consumers

  • The candidate should help the business unleashing new categories and geographical relevant consumer needs that lead into new concepts and product propositions.

(4) Supporting the regional and global CI organizations:

Deliverables include:

  • Developing and deploying insights into global and regional projects trying to leverage scale, aligning with other sub-regions

  • Aligning best proven practice with the global and regional organization

  • Collaboration to develop a world class CI organization for ELC

  • Implementing APAC methodology specifics into the regional and global CI agendas.

(5) Leadership for the CI function in APAC

Deliverables include:

  • Initiating and supporting the training and coaching of the business to use consumer/shopper insight effectively

  • Education the wider EL organization where we need to establish APAC specific approaches and organizational alignment



  • University Degree, Marketing and/or Consumer Insight

Work Experience

  • Minimum 10 years working experience in similar roles and responsibilities

Required Background Characteristics

  • Self starter

  • Strong analytical skills & business sense

  • Good communication skills

  • Proven track record of good leadership and management skills

  • A person who fosters company vision

Personal Characteristics

  • Respected and enthusiastic leader

  • Displays integrity and builds trust

  • Emotionally even

  • Self confident

  • Optimistic and Perseveres

  • Genuinely interested in developing others

  • Makes others feel valued

  • Broad/strategic Thinker

  • Strong Analytical mind and Conceptual Thinking

  • Innovative

  • Strong Communicator

  • Persuasive and engaging

  • Work cooperatively with peers, management, subordinates and other departments.

  • Continuous Self-Improvement

Job: Marketing

Primary Location: Asia Pacific-CN-Hong Kong

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 162030