The Estee Lauder Companies Senior / Communication Executive, Estée Lauder, Hong Kong in Hong Kong, China

Senior / Communication Executive, Estée Lauder, Hong Kong

Brand: Estée Lauder


  • Key responsible for Estee Lauder brand social, digital & PR Plan and Execution

  • Close monitoring and campaign site development with the assist of agency partners, including Facebook, Instagram and WeChat

  • Monitor and track brand voice across owned and earned online and offline media platforms, formulating strategy, reaction steps (in both HK and CN platforms) and build up good relationship with media

  • Develop and implement year round and campaign supporting influencers’ strategies

  • Work with CRM team to formulate the Social CRM strategy, data analysis and campaign execution

  • Manage e-Commerce website and Omni projects, plan and execute on launches, monitoring traffic, sales analysis and evaluation

  • Manage CMS for brand website and brand mobile application

  • Digital media planning and execution (inclusive of display, mobile, SEM and media partnership)

  • PR events execution, including press conferences and media workshop


  • Social media lover and creative thinker! Have solid experience in handling and managing brand social media platforms (with China social media managing background is definitely an advantage)

  • At least 3-5 year solid experience in digital marketing field is a must

  • Preferable with working experience in digital marketing / social media agency. Or in-house marketing /PR who has key responsibility on digital marketing / social media (track record in cosmetic and prestige retail industry add a definite advantage but not a must)

  • University graduate in Marketing / Digital Marketing, Advertising or PR related

  • Good command of spoken and written English and Chinese (Cantonese and Mandarin)

  • Pleasant, pro-active and a passion for excellence

  • Strong co-ordination and interpersonal skills; creative and attention to details

Job: Marketing

Primary Location: Asia Pacific-CN-Hong Kong

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 164294