The Estee Lauder Companies Senior Director,Brand Development and Retail Operations,Estée Lauder, Asia Pacific in Hong Kong, China

Senior Director,Brand Development and Retail Operations,Estée Lauder, Asia Pacific

Brand: Estée Lauder



The Senior Director will have 3 core responsibilities:

I. Brand Development in the designated sub-region (partnering with VP/GM).

II. Direct Brand Affiliate Leadership – including P&L management.

III. Retail Performance Optimization – including direct performance management of the specialty-multi & free standing store channels across APAC region.


1.Build strong Brand equity, regional strategies, organization, financial processes and best-in-class people/team development.

2.Work with Regional team to provide support programs which are relevant and competitively superior, taking into consideration local relevance, cluster specifications and new segment opportunities.

3.Maximize Point-of-Sale and in-store execution. Work closely with Affiliate and Regional teams, Asia Pacific Design Center (APDC) and Education Team to further enhance counter experience and service innovation.

4.Provide feedback to Regional team regarding programs effectiveness, as well as regional needs in terms of new products, shades, communication formats, promotional tools and in general all aspects of marketing mix.


Take full regional and P&L responsibility for the development of the Affiliates in 2 clusters:

1.South East Asia (Thailand, Malaysia, Singapore) – continue to strengthen Brand performance (growth in Sales, Market Share, NOP) by optimizing strategic plans, team development, market/consumer knowledge. Provide Affiliate/Cluster input to synergize efforts across the region.

2.VIP (Vietnam, Indonesia and Philippines) & Myanmar – enable Brand to achieve its full potential in these fast growing markets. Identify optimal distribution, free-standing stores and consumer marketing opportunities.


Elevate retail performance and execution across the Region by:

  • Further drive sales and education functions to make them more integrated and strategic. Synergize efforts with marketing calendar. Advise on Field organization and build strong field cultures.

  • Reinforce top-door strategy via in-depth analysis guidance to local teams and more effective monthly Snapshot reports

  • Build and manage the pan-Asian specialty multi strategy. Identify best practices and programming for the region (with focus on the Sephora group).

  • Build the Estee Lauder model for Free-standing store expertise and increase traffic/consumer loyalty in existing stores.


  • University Degree Holder with minimum 10 years working experience (preferably in brand management)

  • Minimum 5 years working experience in a similar capacity, preferably in the FMCG or cosmetic industry or with regional exposure.

  • Respected and enthusiastic leader - Inspires others to exceed expectations. Draws others into enthusiastic commitment to the collective effort. Have a direction, energy and passion. Shapes the environment to foster a drive toward achievement, learning and teamwork. Models behavior.

  • Displays integrity and builds trust - Honors commitments. Able to take responsibility for difficult decisions. Honest and behaves consistently with espoused values. Courageous to confront unethical behavior.

  • Emotionally even - Can manage emotions. Maintains perspective in difficult situations.

  • Confident - Knows own strengths. Welcomes challenges. Willing to champion change even in the face of opposition.

  • Optimistic and Perseveres - Rolls with the punches, seeing an opportunity rather than a setback. Sees others positively, expecting the best of them. Remains motivated despite adversity.

  • Genuinely interested in developing others

  • Makes others feel valued - Listens attentively. Acknowledges the feelings, views and contributions of others, Encourages participation in decision making.

  • Broad/Strategic Thinker - Identifies the implications of macro trends for the business. Can identify future potential problems and opportunities both in the short and long term. Is able to identify critical concerns and prioritize.

  • Strong Analytical mind and Conceptual thinker - Stay aware of macro trends (in industry, business, economy, society, policy and regulations) and all aspects of the company’s business. Aggressively gathers information on a range of topics, actively elicit, understand and link trends, insights, perspectives and understand implications.

  • Innovative - Experiments with new concepts. Can develop creative solutions to difficult problems.

  • Ambitious - Sets high standards. Takes calculated risks.

  • Strong Communicator - Clearly communicates expectations. Can relate to a range of people. Knows how and when to adapt communication style to audience and objective e.g. when to be direct and when to seek discussion and input:

  • Persuasive and engaging - Knows how to get buy-in and build a network of support. Finds ways to overcome opposition. Can negotiate skillfully, winning concessions without damaging relationships.

  • Work cooperatively with peers, management, subordinates and other departments.

  • Continuous Self-improvement - Seeks personal improvement and adapts behavior to feedback and experience. Open to exploring own limitations. Knows when to ask for help. Exhibits a sense of humor about own self and gracefully welcomes co

Job: Marketing

Primary Location: Asia Pacific-CN-Hong Kong

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Travel: Yes, 50 % of the Time

Job Number: 163491