The Estee Lauder Companies Senior Manager Opportunities in Digital and Influencer Marketing in Hong Kong, China

Senior Manager Opportunities in Digital and Influencer Marketing

Brand: Estée Lauder Companies Corporate Departments

Description

We are interested in speaking with people who can raise our company’s capability and improve infrastructure for successful digital and social marketing, in particular, influencer marketing.

Can you drive the creation of and execution of high-touch customer experiences in social and digital media that drive community, commerce, and brand advocacy? If so, please get in touch for an initial discussion about potential opportunities in Hong Kong

We are interested in people who can:

  • Work closely with APAC affiliates and brands to develop new media strategy (i.e., digital marketing, social media) with a focus on influencers.

  • Support APAC brands and Affiliates on Digital / Social and Influencer campaigns across multi-platform customer engagement programs and ensure alignment with overall marketing plans

  • Drive the development of locally-relevant digital content. Help to streamline and improve efficiency of our current social media content calendar process to dramatically improve our digital agility and speed-to-market

  • Advise on and coordinate APAC new media creative requests

  • Manage and track timelines and key project milestones for APAC social media projects

  • Manage and lead monthly markets status call, reviewing social media markets calendar and strategy. Manage and lead weekly status with Regional teams, providing information on project’s status.

  • Regular sharing of best practices and key-learning among markets to help elevate the level of executions

  • Provide analysis on competitors analysis and non-competitive campaigns

Qualifications

  • University Degree, preferably in Communication, PR, Marketing or Media-related areas

  • Minimum 5 years working experience

  • Previous relevant working experience in a similar capacity, preferably in the digital/social marketing focused agency roles or in house roles with regional exposure.

  • Strong knowledge on social media, digital marketing, influencers, CRM, online at interactive agencies and/or online marketing division for consumer brand

  • Preference given to those with significant experience in digital marketing in Asia

  • Personal blog or any social media activities that can be shared a plus

  • Can be based in Hong Kong with ability to travel within the region

Required Languages:

  • Fluent English with excellent communications skills written and oral

  • Ability to speak other local languages such as Chinese, Japanese or Korean is highly recommended.

Job: Communications / Public Relations

Primary Location: Asia Pacific-CN-Hong Kong

Job Type: Standard

Schedule: Full-time

Travel: Yes, 10 % of the Time

Job Number: 174933