The Estee Lauder Companies Senior Marketing Executive, Estée Lauder, Hong Kong in Hong Kong, China

Senior Marketing Executive, Estée Lauder, Hong Kong

Brand: Estée Lauder


Position Summary

  1. Assist Product Manager in developing marketing programs and strategies for the brand

  2. Full ownership of assigned product categories with holistic support and monitoring in achieving brand goals


30% Independence of Action and Accountability – Initiate holistic plans for responsible product launches and follow-up independently, grow through on-the-job coaching by line manager and Marketing Manager

20% Decision Making – Propose relevant benchmarking data for orders, mechanics and program execution

15% Budget Responsibility – keep track on campaign and regular collateral consumption expenses within budget and alert matrix manager if there’s any discrepancy on time

15% Problem Solving – Propose solutions/ local relevant tactics and execution details

20% Leadership – Lead and guide agency/vendors in supporting execution and data reporting. With the support of line manager, enable other teammates and functions to work on same goals

  • Own particular product categories, driving business performance and brand building goals through launch/re-promote campaigns

  • Propose and align with line manager to develop campaigns based on global/regional directions, local consumer insights, barriers to address and market landscape analysis; set objectives and formulate holistic strategies incorporating dynamic perspectives: product communication angles, category ambition, CRM reach optimization, new customer acquisition, online & social tactics, media strategies, retail marketing tactics, in-store VM communication & customer engagement events, consultant engagement, etc

  • Propose creative content development according to local relevant trends and consumer behaviors, as to create UGC & WOM impact at digital channels

  • Proactively align marketing teammates and other functions in campaign vision, strategy formation and execution excellence at every touch points to achieve business goals and launch KPIs

  • Support in formulating detailed execution plan, follow through, monitor closely and feedback to line manager for timely review and fine-tune

  • Track and evaluate the performance of respective categories: regular product category review and focus campaign deep-dive in weekly basis. Analyze result and proactive contribution to bring learning/insights for improvement

  • Support in developing product and samples forecast usage plan to in line with brand strategies and budget; monthly monitoring on consumption and inventory with the assistance of Marketing Service team to ensure healthy stock flow and achieve forecast accuracy KPIs

  • Support in preparing agency brief for marketing programs

  • Work closely and follow through with agencies and vendors for day to day execution

  • Monitor & prepare competitive analysis reports

  • Support in providing reports requested by regional & global team


  • University graduate in Marketing or equivalent

  • 3-4 years of relevant experience retail/cosmetics industry, experience in leading campaigns will definitely be advantage.

  • Strategic, driven, passionate and agile

  • Strong co-ordination, interpersonal and presentation skills;

  • High awareness of millennial and digital trends, experience in UGC development will definitely be advantage

  • Attention to details & execution excellence

  • Proven fluency in spoken and written English & Chinese

Job: Marketing

Primary Location: Asia Pacific-CN-Hong Kong

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 164297