The Estee Lauder Companies Senior Public Relations Executive, M•A•C, Hong Kong in Hong Kong, China

Senior Public Relations Executive, M* A* C, Hong Kong

Brand: MAC



  • Develop strategic PR communications plans and execute in an effective and innovative manner to ensure brand messages are delivered across traditional and digital/social media platforms.

  • Maximize brand exposure & editorial coverage in different channels by leveraging PR assets, events, sponsorships, collaboration projects.

  • Plan and manage PR events, execute the logistics and communications with different parties.

  • Promote brand’s charity activities and work with charity organizations to communicate the program to the mass.

  • Build and maintain strong relationships with media, bloggers and influencers.

  • General PR administrative duties.


  • Responsible for creating, maintaining and executing digital/social media to engage potential consumers, as well as to achieve aligned objectives.

  • Be innovative and develop on-brand and shareable interesting content regularly with PR assets/the creation of brand stories, for various digital/social media channels to support brand awareness, products and events.

  • Coordinate with different functions to ensure the consistency and accuracy of brand/product messages across all the digital/social media channels

  • Manage digital content development for both external and internal communications, e.g. videos or social media content

  • Always play a role as an in-house expert in the digital/social media space, and provide case studies & insights on best practices, trends, competitors’ programs and emerging platforms.


  • Degree holder in Journalism/Public Relations/Communications or related disciplines

  • Minimum 5 years of relevant experience in managing digital / social media campaigns, preferably gained from top Interactive /social media agency or MNCs

  • Good command of both written and spoken Chinese and English

  • Experience gained in the fashion, lifestyle or consumer products industry is an advantage

  • Must possess knowledge on popular social media platforms, including Facebook, YouTube, and Instagram etc., with hands on experience with digital / social media analytics tools

  • Independent, proactive, creative, fun, good interpersonal skills and flexible to work

  • Proficient in MS Office and Chinese word processing

  • Knowledge in Photoshop, photography, AI and video editing is an advantage

  • Candidate with less experience will be considered as Public Relations Executive

Job: Communications / Public Relations

Primary Location: Asia Pacific-CN-Hong Kong

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 162683