The Estee Lauder Companies Senior Public Relations Executive, M•A•C, Hong Kong in Hong Kong, China
Senior Public Relations Executive, M* A* C, Hong Kong
Develop strategic PR communications plans and execute in an effective and innovative manner to ensure brand messages are delivered across traditional and digital/social media platforms.
Maximize brand exposure & editorial coverage in different channels by leveraging PR assets, events, sponsorships, collaboration projects.
Plan and manage PR events, execute the logistics and communications with different parties.
Promote brand’s charity activities and work with charity organizations to communicate the program to the mass.
Build and maintain strong relationships with media, bloggers and influencers.
General PR administrative duties.
Responsible for creating, maintaining and executing digital/social media to engage potential consumers, as well as to achieve aligned objectives.
Be innovative and develop on-brand and shareable interesting content regularly with PR assets/the creation of brand stories, for various digital/social media channels to support brand awareness, products and events.
Coordinate with different functions to ensure the consistency and accuracy of brand/product messages across all the digital/social media channels
Manage digital content development for both external and internal communications, e.g. videos or social media content
Always play a role as an in-house expert in the digital/social media space, and provide case studies & insights on best practices, trends, competitors’ programs and emerging platforms.
Degree holder in Journalism/Public Relations/Communications or related disciplines
Minimum 5 years of relevant experience in managing digital / social media campaigns, preferably gained from top Interactive /social media agency or MNCs
Good command of both written and spoken Chinese and English
Experience gained in the fashion, lifestyle or consumer products industry is an advantage
Must possess knowledge on popular social media platforms, including Facebook, YouTube, and Instagram etc., with hands on experience with digital / social media analytics tools
Independent, proactive, creative, fun, good interpersonal skills and flexible to work
Proficient in MS Office and Chinese word processing
Knowledge in Photoshop, photography, AI and video editing is an advantage
Candidate with less experience will be considered as Public Relations Executive
Job: Communications / Public Relations
Primary Location: Asia Pacific-CN-Hong Kong
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 162683