The Estee Lauder Companies Corporate Community Coordinator in Istanbul, Turkey

Corporate Community Coordinator

Brand: Estée Lauder Companies Corporate Departments

Description

Social Media

  • Ensure daily coordination with Corporate Marketing department assisting with tasks and activities for the Dept, Brand teams and supporting digital agency.

  • Support the maintaining and update the social media activities calendar and communicate updates internally to the required Brand teams and CM Dept.

  • Coordinate online digital support through implementation of social media and web content updating activities in line with Brand and Dept guidelines

  • Interact with consumers to align unselfish service of their needs across all social media platforms, with the defined corporate objectives.

  • Be the eyes and ears of the brand as if your own reputation depended on it

  • Build and maintain the brand social media content distribution network by way of social media channels and social media calendars

  • Ensure minute by minute participation in conversations that surround our content and brand, answer comments, be a "mediator.”

  • Identify threats and opportunities in user generated content surrounding our brands, report to appropriate to Dept.

  • Interact with and create clear channel of communication with consumer care department within affiliate.

  • Create content for feeds and snippets in various locally relevant social media sites and platforms.

  • Schedule and organize with multiple brand departments for content generation on a daily/weekly basis.

  • Conduct keyword research including cataloguing and indexing target keyword phrases for social media monitoring

  • Participate in social media, as yourself and brand(s) requirements

  • Optimize tags, feeds, sharing local and international social media sites search engines through copywriting, creative & keyword optimization

  • Work with and ensure content updates on brand websites through Content Management Systems (CMS)

  • Demonstrates creativity and documented immersion in social media including implementation and management of brand profiles

  • Demonstrates ability to identify threats and opportunities in user generated content

  • Understands and can demonstrate immersion into the social media universe.

Analysis

  • Monitor and analyze social media activities and report feedback and optimization using tools and other social media monitoring and insight tools.

  • Monitor and analyze competitor’s activities and communications across all digital media’s locally and communicate in monthly report format.

  • Coordinate, liaise and manage multiple agencies in terms of content updates, project management and reporting.

  • Track and analyze all brands’ social media & consumer engagement campaigns with related KPIs

Communications & Segmentations

  • Explore and analyze user behavior online trends and insights on brand social media sites, and share industry/markets best practices.

  • Develop targeted social media campaigns to increase engagement and leverage brand equity.

Innovation

  • Demonstrate creativity and immersion in social media and leverage locally created content.

  • Stays up to date with on-line activities and social media initiatives and can educate the affiliate on these.

  • Understands the power of online corporate reputation management and knows how to participate and join and establish “groups” that are relevant to the business

Others

  • Perform other duties as assigned in line with role and Social Media & Digital strategy.

  • Reflect ELC and brand grooming guidelines at all times.

  • Follows and communicates brand philosophy to the internal and external groups and media.

  • Enhance self-understanding of product information, Digital, PR and Marketing calendar, and sub-categories under the Corporate Marketing Dept.

  • Awareness of the brands and the individual market differentials.

Qualifications

  • English essential, able to write, read and speak

  • Experience in beauty & e-commerce - desirable

  • Demonstrates experience of research, possesses excellent writing skills and the ability to produce editorial and technical writing output that engages

  • Proficient with Microsoft Office products, Video Editing Software’s and Web design

* We’re looking for a social media addict who enjoys and maintains a personal mix of participatory expertise from among these channels

* Has a bachelor’s degree in marketing, graphics, web development, communications or advertising

* 1-2 years’ experience that includes digital online media agency or client side experience

Job: Marketing

Primary Location: Europe, Middle East, Africa-TR-34-Istanbul

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Travel: No

Job Number: 175011