The Estee Lauder Companies Jo Malone London - Global UX Insights and Programme Reporting Analyst in London, United Kingdom
Jo Malone London - Global UX Insights and Programme Reporting Analyst
Brand: Jo Malone
We are looking for a talented Online Analyst to join our team and support us gaining a deep understanding of our websites, site features, merchandising and how our customers use them.
You will conduct deep numerical analysis of user journeys and develop a thorough understanding of the interactions our customers have with all parts the Jo Malone London websites, globally.
You will be pivotal in defining and embedding the specification for the tagging mechanisms in order to enable accurate tracking of key metrics and analysis from our web analytics platforms as well as building reporting templates to allow for agile decision making and feedback to the 360 digital business.
The UX Insights and programme Reporting Analyst supports the Jo Malone London business, utilising online performance data to help optimise business decisions, site experience, user enhancements and merchandising. This role is supported by the Global Online Marketing Director and the Global Site Experience Manager and is ultimately responsible for analysing online activities through on-going discussion with global team, consisting of online / digital, global communications, creative, brand marketing, consumer insights and engagement.
Most importantly, the UX Insights and programme Reporting Analyst ensures that key business initiatives are monitored, presenting results and insights to decision-makers in the form of ad hoc analysis and routine benchmarks within our ELC group and with external partners.
Produce weekly / monthly content, social and website performance reports: KPI dashboards as well as other reports to support all our online content and advertising/sponsorship efforts. Such reports should include business context and insights into the data to be delivered to the business leads.
Effectively respond to ad-hoc report and analysis requests from other teams as needed.
Proactively develop reports and analysis of site performance including segmentation analysis. Include observations and business context to deliver actionable insights to business leads, not just data – whilst always partnering with the regional online teams as well as corporate resources.
Conduct deep dive analysis across multiple Marketing programs such as social media advertising, email, paid search, natural search, banner ads, and affiliates.
Translate business goals and requirements into key performance indicators and measurable events
Bring passion about web technologies and content strategy; bring new and innovative ideas to improve the web presence.
Work with Global Online to define new analytics requirements and ensure these are translated into the finished products
The ideal candidate for this role is a well-rounded e-commerce/online marketer with strong communication skills, a sharp eye for data accuracy and technical skills (including an understanding of online analytics tagging). Experience in online marketing and online analysis (Google Analytics Premium and Adobe) is essential.
The candidate must have strong analytical acumen, intermediate to advance Excel stills, sharp observational skills, and must be able to work in partnership with a wide variety of online stakeholders, creative, marketing, consumer engagement and external partners.
Job: Creative / Design
Primary Location: Europe, Middle East, Africa-GB-ENG-London
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 174860