The Estee Lauder Companies Director, North America Marketing, Glamglow in Los Angeles, California
Director, North America Marketing, Glamglow
GLAMGLOW® has grown from a conversation, originally designed for the Hollywood Entertainment, Music, Fashion and Award Industries, into an incredible success story. Sold in the world’s most notable global retailers and winner of numerous beauty awards, GLAMGLOW® is becoming globally recognized for SEXY, INNOVATE, FUN mud treatments that deliver instant visible results.
GLAMGLOW® is looking for an experienced committed personality to ‘Own it, Bring it, Dream it and Execute it’. Someone with the motivation, ambition and confidence to take a 3-year young start up brand and scale it into one of ELC’s mid-size portfolio brands. Welcome to GLAMGLOW and the World of GLAMLAND.
This role directs North America marketing strategies and runs execution as consistent with GLAMGLOW Global Brand Marketing Strategy and short / long term goals. This candidate helps achieve the North America Sales and Business goals by driving marketing programs and tools nationally and with key retail partners. Responsible for the exceptional execution of launches/promotions by maximizing marketing execution processes. Strong liaison between NA Sales, Key Account Managers, Global Operations and Global Marketing.
This position will report to VP, NA Sales and will matrix to VP, Global Marketing & Education / Events.
- Lead the creation of the overall marketing strategy for North America with ongoing input and alignment with NA Sales and Global Marketing. This candidate will execute programs that address the needs of the retail partners.
Spearhead the planning of both national and retailer-specific marketing programs to drive sales and profitability at launch and post-launch. Ensure a planning cycle that delivers on the full launch potential and sustainability post product launch.
Increase transactions through leveraging both new launches and existing retail growth drivers. Recommend strategies and tactical plans to maximize sales impact.
Implement a product sampling strategy for retail partners and client recruitment campaigns and tools.
Participates in the interaction between Global Product Marketing, Global Demand Planning, Global Consumer Marketing (who runs Global/NA Digital/Social platforms & budgets), Merchandising, Education & Events as well as Global PR (who runs Global/NA PR execution & budgets) in the planning &execution of NA marketing programs.
Collaborates with Online group to maximize online programs and bolster retail sales.
In partnership with VP, NA Sales & VP, Global Marketing, directs the NA annual marketing strategy, planning and execution, including the prioritization of all launches and programs. Key function will be to implement, manage and track programs.
Run all marketing analytics for NA. Ensuring that Marketing spend is optimized.
Serve as key marketing contact for the field team devising strategies for field driven initiatives.
Works with Global Marketing Team in the execution of retailer-exclusive marketing programs.
In partnership with Key Account Managers, address retailer needs on daily basis in both internal marketing meetings as well as in retailer meetings; closely collaborate with field and retail partners.
Act as a key liaison to Global Marketing
Research competitive information and analysis to VP, Global Marketing and VP, NA Sales.
Analyze NA field feedback, sales data, distribution information, business conditions and competitive activity that may influence plan performance.
Develop and track the NA Marketing budget in conjunction with the VP, Global Marketing, VP, NA Sales and Finance.
Bachelor’s degree; MBA preferred
8 years marketing experience with proven track record of NA Marketing & solid exposure to Sales. (# of years’ experience is different vs. header of document)
Must have the ability to think strategically and must have superior executional skills.
Strong analytical skills and detail orientation required to manage highly complex categories, programs, and retailer initiatives.
Requires strong problem solving capabilities and the ability to work independently.
Strong written and oral communication skills.
Strong team player
Thinks Strategically: Takes a broad view of the business, industry, and consumer environment to anticipate and plan for the future. Identifies the focus and defines where to play, how to win and what capabilities and management systems are required.
Demonstrates Learning Agility: Ability to anticipate change, face reality, draw conclusions, and swiftly mobilize to adapt to changing needs and demands.
Drives Creativity and Innovation: Focuses on areas of highest potential. Creates newness or connects knowledge in new ways to create the unexpected. Ensures that the creativity and innovation pipeline are aligned to achieve strategy and goals.
Strives for Excellence in Execution: Proactively seeks ways to improve personal and organizational effectiveness to meet current and future business needs. Learns equally from successes and failures.
Primary Location: Americas-US-CA-Los Angeles
Job Type: Standard
Shift: 1st (Day) Shift
Travel: Yes, 25 % of the Time
Job Number: 163048