The Estee Lauder Companies Director, Artistry & Education (LATAM & US Hispanic Markets) – Bobbi Brown in Miami, Florida
Director, Artistry & Education (LATAM & US Hispanic Markets) – Bobbi Brown
Brand: Bobbi Brown
TITLE: Director, Artistry and Education, LATAM & US Hispanic Markets
DEPARTMENT: Latin America; North
America: Sales, Artistry and Education
REPORTS TO: Regional Brand Director LATAM;
VP, NA Sales and Education
SUPERVISES: Affiliate Education
Managers and Education Coordinators (LATAM)
LOCATION: Mexico City or Miami
Director of Artistry and Education will lead, inspire, develop and retain Bobbi
Brown artists in LATAM and US Hispanic markets.
Ensure artistic leadership voice and vision is present in all areas of
business. Be an ambassador of Bobbi
Brown to editors, consumers and retail makeup artists, by sharing Bobbi Brown
philosophy and leading events as featured makeup artist. Ensure that Global
Programs are being utilized in LATAM markets and create regionally relevant
programs when necessary. Coach and
inspire Bobbi Brown education managers, coordinators, and makeup artists to support the business needs, maximize MUA productivity and achieve
brand financial targets.
After 6 months in role
Demonstrate exceptional strength inArtistry and hold Bobbi Brown Certifications
Master, exemplify, and share Bobbi’smakeup philosophy and brand standards
Achieve Featured Artist event salestargets and execute seasonal event formats
Drive sales through artistry, focusing onstrengthening the artistry skill level of artists, to ensure Bobbi’s techniques areunderstood and consistently demonstrated
Drive sales through education, focusing onstrengthening facilitation and leadership skills of educators and theproduct knowledge, artistry and selling skills of educators and artists.
Assessment of market talent andlearning needs. Timely feedback and recommended action for improvement.
Communicate and collaborate effectively with GlobalArtistry and Education, NY office, NA and LATAM teams
Scope of Work:
50% of time as editorialspokesperson and featured artist for the LATAM region and US HispanicMarket
40% of time dedicated to artistryand education leadership and development
10% of time for administrativeduties and scheduling
Serve as face of Bobbi Brown duringevents, exemplify highest standard of customer care and translate best inclass artistry technique into sales.
Understand and act as a role model, showcasingBobbi’s brand philosophies, face charting, customer engagement andartistry techniques to strengthen adoption of/ sustainable change inartistry and service practices by MUA
Host Pre Event training for retailartists and freelance artists supporting event, presenting event focus,specific artistry, selling and service Pro Tips along with Sales Goal, SPHand product pairings.
Summarize and communicate results ofin-store events post event with key learnings, MUA skill assessment andrecommendations for future development.
Evaluate special event results andprovide recommendations to regional management to evolve Bobbi Brown eventservices and elevate client experience
Partner with regional management toensure right events are programmed in appropriate doors
Participate in PR and ArtistryDepartment Events as needed.
Lead Artistry and Education teams inLATAM region
Ensure Artistic voice is present forall strategic areas of business, education programs, and orientationprograms in LATAM.
Maintain open communication withGlobal Artistry and Education Department via status calls and email
Communicate and collaborate withGlobal Artistry and Education, NY office, NA and LATAM teams
Develop strong hospitality andselling skills across LATAM and US Hispanic Markets
Develop and execute Career Paths inLATAM. Identify talent forsuccession planning
Artistry Development: Self & Others
Bobbi’s voice for LATAM region.Ensure all programs and directives follow Bobbi’s vision for Artistry.
Evaluate Top Artists and Educatorsto ensure skill level and consistency
Conduct Artist Certification foreligible artists as needed.
Strengthen implementation of Bobbi’sartistry techniques by leading creative inspiration and development of allartists
Proven excellence in makeup artistryand model/ personally demonstrate expert artistry techniques. Exhibitcommitment to further mastery of new skills and sharing of learning.
Participate in NY Fashion Week,Artistry and PR events upon request
Responsible for execution andcohesion of programs across LATAM
Ensure that Global Programs arebeing utilized in LATAM markets and create regionally relevant programswhen necessary.
Lead, plan and execute RegionalBootcamps twice per year unless Global Bootcamp happens
Work closely with Brand Managers andEducation Managers/Coordinators to plan for a collective and comprehensivestrategy for Makeup Artist training within region
Develop Education leaders toincrease skill level and strengthen their ability to lead in theirindividual markets
Analyze retail results and suggestspecific training strategies when needed
Encourage and facilitateintra-regional exchange of training ideas to ensure consistent superiortraining objectives with specific focus on Hispanic Consumers
Manage the assigned education budgetfor the territory throughout the season ensuring an efficient use of fundsto support training and event needs and uphold Bobbi Brown brand image.
Plan for Bootcamps, Educationmeetings, market visits and Regional team staff within budget.
Adhere to personal T&E budget inaccordance with ELC corporate policies.
Organize all expense receipts andsubmit expense reports through GERS on a monthly basis
Collegedegree or 8 years of relevant work experience including retail salesexperience, preference of minimum 5 years with makeup artistry brand
Fluent inEnglish and Spanish. Portuguese aplus.
Excellentcommunication and interpersonal skills
Strongability to mentor and develop others
Strongpresence on camera. Proven abilityto engage with the media.
Abilityto handle multiple priorities in a fast paced multi-dimensionalenvironment
Provenexperience in public speaking, learning program design and facilitation.
Advancedproficiency in Microsoft Office Word, Excel and PowerPoint.
Abilityto travel frequently internationally and nationally. About 60-75% a year.
The position requires moderate physical effort.
Training equipment bags, (weighing 50lbs when loaded)must be lifted and transferred to and from vehicles and venues.
During training, packing and unpacking of materials isrequired. There may also be moving and setting up of chairs, tables andfurniture needed.
Maintain and transport own makeup kit.
Travel by air and car is required, possibly forextended periods of time.
At counters, one may stand nearly 8 hours.
Work Locations could
include but are not exclusive to: Bobbi Brown FSS, Retail Partnered Store
(Department Store/retail selling floor), training rooms, film, TV, photography
studio, hotel, restaurant or conference room, makeup room environment, back
stage fashion shows, home parties at client’s home.
Job: Education / Training
Primary Location: Americas-US-FL-Miami
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 162810