The Estee Lauder Companies Regional Brand Director – Travel Retail in Miami, Florida
Regional Brand Director – Travel Retail
Brand: La Mer
Job Title: Regional Brand Director
Reports To: VP/GM
Supervises: All Managers
Brands: Bobbi Brown, LaMer, Jo Malone, Aveda, Le Labo & Frederic Malle
Work Location: Miami, FL
Responsible for achieving Brand sales and P&L (including NOP) target for region.
Develops and ensures implementation of marketing and sales plans and programs to meet Brand objectives.
A)Ensures that Brand image and position are properly maintained in people and materials, in accordance with corporate standards
(i)Ensures consistent interpretation of Brand global objectives and strategies
(ii)Monitors for appropriate implementation of Brand identity tools (i.e.: Public Relations, Training, Visual Merchandizing, Artwork, Digital, Social Media and advertising, etc.)
B)Develops Brand goals. budgets and plans for the region
a)Manages achievement of sales objectives through planning, executing and monitoring marketing, sales, advertising, promotional activities and stock levels
b)lnforms Brand VP/GM in New York about market specific needs in terms of TR.
c)Works with own team, TR Regional Trainers and Brand Education in New York to ensure appropriate training tools plans
d)Builds and strengthens relationships with retail partners and key customers. Makes recommendations to VP/GM on targets. Supports VP/GM to negotiate best solutions. Overseas counter/site selection
a)Supervises the preparation of Brand category performance analysis and segment category reviews as needed
b)lnterfaces with sales force and visits stores on a periodic basis. Solicits and compiles feedback from field personnel as it relates to proposed programs. Reviews complaints and suggestions relative to assigned products. Submits a report of findings and conclusions
c)ldentifies opportunities utilizing new creative approaches and develops initiatives.
2.Manages Operational Effectiveness
A)Executes goals, budgets and plans
a)Supervises marketing, sales and training, and business management functions
b)Ensures strong execution of Brand marketing, sales and media plans and calendars
c)Oversees forecasts to ensure planning accuracy and appropriate inventory levels. Develops plans to reduce excess inventory levels
d)Ensures that no grey market area is created
e)Works with Brand ED/VP and Regional VP/GM to manage activities associated with new door and market launches.
3.improves Business Processes
a)Works with VP/GM and Finance to identify opportunities for streamlining operations, reducing costs, and implementing financial and management technologies to enhance efficiency of Brand operations
4.Leads and Develops People
a)Provides leadership, guidance and management to brand team and sets performance objectives
Bachelor’s degree required. Masters a Plus.
Position requires 8 years of marketing and sales experience, preferably in the luxury/cosmetics goods industry
Experience in all aspects of brand management, e.g.: marketing, sales, training, merchandizing, and public relations and finance
Strong analytical skills
Bilingual, Spanish & English (speak, read, write). Portuguese a plus
Travel is expected to be 50% or more
Proficiency with Microsoft Word, Excel, Power Point
Strong communication skills and people skills
Job: Retail - Corporate
Primary Location: Americas-US-FL-Miami
Job Type: Standard
Shift: 1st (Day) Shift
Travel: Yes, 50 % of the Time
Job Number: 165150