The Estee Lauder Companies Assistant Manager, Social & Digital Marketing – Bobbi Brown in New York, New York
Assistant Manager, Social & Digital Marketing – Bobbi Brown
Brand: Bobbi Brown
This position is responsible for the management of Digital Marketing campaigns in North America. The position works closely with our retail partners, the global digital team, eComm division, creative and external agencies on the development of digital marketing campaigns that contribute to the achievement of strategic brand marketing objectives.
Strategy and Campaign Management
Manage digital marketing campaigns inclusive of briefings, budgets, and asset exchange for national retailer initiatives
Execute Fall/Spring launch and promotional calendars in US market including 10 retailers.
Develop CoOp digital marketing campaign guidelines outlining the digital strategy, assets and measurement in partnership with the Digital Marketing Director Corporate Marketing
Participate in cross-functional team meetings to contribute digital innovative ideas and communicate digital campaign strategies, asset needs for product launches
Lead/project manage all CoOp campaigns working alongside internal (eComm) and external teams to ensure campaigns launch as scheduled and within budgets
Partner with eComm division to ensure integration across Omni-channel efforts such as driving online sales and in-store traffic via social media platforms
Communicate strategic digital direction to retail partners and provide guidance on media briefings
Work with legal on all necessary approvals including contracts, creative content and copy.
Prepare presentations for the various internal management, retailer and international meetings
Work closely with agency teams and media partners to develop first to market campaigns
Provide strategic guidance / education to Regional Field Executives on CoOp media plans and reporting
Manage digital flowcharts on a monthly basis and track retailer deliverables seasonally for each campaign
Facilitate communication with our retail partners and regional field team via ongoing conference calls and/or in-person meetings.
Measurement & Effectiveness:
Spearhead CoOp reporting to standardize our analysis to improve performance and effectiveness
Work with agency team and retail partners on collecting data / results to compile campaign performance analysis
Identify key drivers across all tactics to optimize future content and programs
Thoroughly understand ever-evolving online metrics and liaise with corporate digital marketing on best practices and benchmarks
Assists in evaluation of the effectiveness of digital campaigns in order to compile reporting to internal management and category teams
Prepare and present Event Strategies and initiatives for North America Sales Meetings
Manage Brand’s Online Creative Development:
Guide planning and development of launch assets/content across all forms of media
Oversee timelines and collaborate with digital creative team (as well as external agencies, when applicable) to drive asset approval and delivery on a timely basis
Manage the creative development of digital assets, including social, mobile, display, and video.
Ensure creative is developed that meets the needs of the North America market and retailers
Review regional/locally developed creative and route with Global Digital Creative Executive Director and Global Marketing stakeholders
Candidate should have 3 years of experience--Media Agency or Brand Marketing Experience preferred with expertise in all forms of digital marketing (Social, SEM, Display, Mobile, Video, Performance Data)
Extremely organized and detail-oriented.
Strong analytical skills to evaluate effectiveness of programs.
Creative problem-solver who finds answers and thinks fast on his/her feet.
Excellent project management skills, including ability to align internal and external partners.
Demonstrate strong creative judgment for North American affiliate needs and to recognize engaging, on-brand content (visuals/copy).
Self-starter and highly motivated – capable of working independently yet collaboratively within a fast paced environment
Strong interpersonal and negotiation skills to influence campaign changes via data driven results
Talent for building and maintaining good relationships with retail partners, global teams, and key external agencies
Ability to “dive in,” manage details, and “get it done” in a resource constrained environment
College Degree Required
Primary Location: Americas-US-NY-New York
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 162602