The Estee Lauder Companies Associate, Social Media, Clinique in New York, New York
Associate, Social Media, Clinique
Associate, Global Social Media –Clinique
This role will
support all facets of Clinique’s social media ecosystem including daily
community management of U.S. channels, execution of digital campaigns in the
U.S., working with cross-functional partners to ensure all assets are being
optimized across departments and planning for U.S. content calendars. This
position will help contribute to the successful implementation of social media
best practices across all platforms, help monitor, maintain and grow social
communities to ensure high touch customer service and brand engagement, lead in
the creation of social revenue opportunities through branded content campaigns and
social media advertising efforts.
will be responsible for assisting the Director, Social Media with all social
initiatives, coordinating projects for the team as-needed to ensure all deadlines
are met. The position also entails contributing to social media reports and
content performance analyses, preparing support materials and newsletters for
local digital managers around the world, assisting with vendor relationships,
and testing new platforms.
ManageNorth America social media content calendar and execute in the U.S., includingdeveloping content concepts that ladder up to the goals of the brand strategy.
Assistwith daily execution of social media content, i.e. scheduling twitter posts,pins, engaging with influencers on Instagram, Twitter, and Pinterest.
Distributesocial assets to 50 global markets using centralized content management system
Workwith digital marketing to develop social media campaigns that supportkey launches, product re-supports, and evergreen content.
Managerelationship with North America social media agency and deliver all assets forlarge campaigns, evergreen, retailer promotions and other promoted ads for allchannels. Ensure all content is linking to the correct destination with propertags, QA all ad products, and approve before agency promotes the ads.
Workwith customer service to respond to fan/follower inquiries in a timely mannerand escalate questions/issues as needed.
Providetimely reporting and analysis of Clinique social media platforms.
Stayup-to-date on new social media tools and best practices; monitor competitorsand other social media leaders to see how they are using different ad productsand organic content. Find opportunities for Clinique to be at the forefront ofsocial media and be an early adopter of new ad products.
Exploreand evaluate new social platforms, tools, services and vendors.
2years experience in digital marketing/social media
Understandingof the different social media technologies and platforms with stronganalytical skills
Excellentwriting skills and experience writing for social platforms
Abilityto work well in fast-paced environment under deadlines
Primary Location: Americas-US-NY-New York
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 163674