The Estee Lauder Companies Director, Digital/Omnichannel Insights in New York, New York
Director, Digital/Omnichannel Insights
Brand: Estée Lauder Companies Corporate Departments
This new role will drive digital and social media insights development and deployment to build omnichannel branded consumer experiences and drive business results for the Company’s brands.
Build innovative, state of the art digital, social and retail consumer insights capabilities in the brands to facilitate strategic and tactical planning across all consumer touch points that will result in profitable sales growth
Leverage multi-source consumer data, including first, second and third party data plus social listening, to inform and drive actionable content and marketing executions for the brands
Connect online and offline engagement with our consumers to drive traffic to points of sale (including retail stores, e-commerce, retailers, etc.)
Develop insights to build locally relevant retail concepts across different channels to maximize sales productivity
Deliver and drive the deployment of insights to improve consumer engagement with our brands across all consumer touch points and evolve each brand’s unique advocacy model
Leverage omni-channel insights to modernize the interaction between products, categories and brands
Work closely with Consumer Insights colleagues to integrate learnings as relevant to brand needs for strategy and tactical execution.
Minimum Education Level: Bachelor’s degree; Master’s preferred but not required
Minimum Years of Experience: 10 years of experience digital/social/shopper insights
% of Travel Time: 25%
Proven experience in applying innovative, state of the art methodologies for developing digital, social media and shopper consumer insights and working with related vendors
Strong knowledge of the integration of multi-source data, (i.e. digital, social listening, syndicated, CRM, consumer contact, etc.)
Strong ability to turn insights into action through knowledge generation and activation (not just data collection) and demonstrated business acumen
Experience working from a customer journey perspective, developing granular concepts for business model applications
Strong ability to lead through influence and collaborate closely with brands and other functions to drive complex processes and interactions through insight deployment
Proven analytical capabilities beyond problem solving
Thinks Strategically: Takes a broad view of the business, industry, and consumer environment to anticipate
and plan for the future. Identifies the focus and defines where to play, how to win and what capabilities and
management systems are required.
- Builds Collaborative Relationships: Builds relationships based on trust and respect. Promotes the inclusion
of diverse knowledge, skills, and experiences to achieve results.
- Demonstrates Learning Agility: Ability to anticipate change, face reality, draw conclusions, and swiftly
mobilize to adapt to changing needs and demands.
- Drives Creativity and Innovation: Focuses on areas of highest potential. Creates newness or connects knowledge in new ways to create the unexpected. Ensures that the creativity and innovation pipeline
are aligned to achieve strategy and goals.
Primary Location: Americas-US-NY-New York
Job Type: Standard
Shift: 1st (Day) Shift
Travel: Yes, 25 % of the Time
Job Number: 162650