The Estee Lauder Companies Director, Education & Events, Le Labo in New York, New York
Director, Education & Events, Le Labo
Brand: Le Labo
Director,Education & Events – Le Labo
Le Labo is the
high-end fragrance and sensory lifestyle brand with a distinct French heritage
and an emphasis on fine craftsmanship and personalization in its products and
services. The brand has built a loyal following based on its high-quality
products and unique retail experiences which emphasize exceptional service,
personalized products and exclusivity.
Le Labo is
currently seeking a Director of Education & Events in the New York City
Headquarters to join their fast paced, dynamic team. This position will
lead Le Labo Global Retail Education and Event efforts with the objective to
bring the unique DNA of Le Labo to life and drive sales ahead of the industry.
This candidate will be instrumental in ensuring the brand wins with dedicated
staff as well as retail staff across various channels. This role will also lead
all brand events spanning both education and consumer events for superior
execution in-store. This position will
work with regions, travel retail and online in the execution of Le Labo
education and event strategy.
This position reports to the Global General Manager, and
requires working very closely with various functions and teams within the
brand. Need someone with deep PASSION for Le Labo and what it stands for.
Articulate and shape Le Labo retaileducation and event pillar into a key business driver for the brand.
Inspire and motivate dedicatededucation and field teams as well as retail staff across a diverseportfolio of channels world-wide (FSS, DS, specialty multi, perfumeries)
Direct and execute theglobal retail education and event strategy for the Le Labo brand on ayearly basis.
Partner with global product marketing,global consumer marketing, product innovation and packaging in theplanning and conceptualization of winning launches and categories.
Develop and craftstrategic global education programs and create disruptive education tools. Ensure thatmarket-specific and cultural needs are met within programs.
Direct all consumer event efforts. Workclosely with global partner disciplines to bring Le Labo uniquepositioning to life. Drive brand awareness, engagement, conversion andadvocacy. Explore opportunities to link to brand’s social media engine.
Work closely withregions, travel retail and online in the execution of Le Labo retaileducation and event strategy. Leada range of education sessions globally.
Ensure programs and formats areresults-driven, unexpected, and convey an uncompromised sense of luxury.Measure the impact of the programs through sales results. Continuouslyimprove.
Join GM and/or Founders at select pressand events as required.
10 years ofrelevant work experience
Someone whoexudes passion for Le Labo and understands the brand DNA
Strongexperience in global retail education and consumer events
Strongexperience in working with regions and markets world-wide
Strongpresentation skills both verbal and written
Strongproject management skills
Ability to lead, develop, and inspire ateam
Ability towork closely with creative teams to bring creative assets to life
Ability toanalyze data and deduce implications for future executions
Team-player –highly collaborative and highly motivated to win as team
Job: Education / Training
Primary Location: Americas-US-NY-New York
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 164029