The Estee Lauder Companies Director, Global Consumer Marketing, Tom Ford Beauty in New York, New York

Director, Global Consumer Marketing, Tom Ford Beauty

Brand: Tom Ford Beauty

Description

TOM FORD BEAUTY

Position

Description

TITLE: Director, Global Consumer Marketing

GRADE:

COMPANY: Estee Lauder Companies, Inc

DEPT: GLOBAL

MARKETING

REPORTS TO: Executive Director

DATE:

PrincipleObjective:

The individual is responsible for partnering with

the Executive Director of Consumer Marketing to formulate the global strategy,

guidelines and oversee implementation of consumer marketing initiatives with a 360

focus. Partner with cross-functional teams and TFI across initiatives and ensure programs contribute

positively to the Tom Ford beauty DNA, strategy, growth, and

profitability.

Accountabilities:

  • Identify key strategic business and marketingchallenges and help define the role that media, digital, social, CRM andother consumer programs can play in addressing them.

  • Developand drive new digital innovations and solutions that enhance the brand,foster our relationship with consumers and that result in more business.

  • Lead integrationopportunities across departments, from 360 program strategy and development,to reporting and optimizing.

  • Improve cross-channeldevelopment, provide leadership and education ofmedia/digital/mobile/social trends with cross-functional teams andregionals.

  • Define KPI’s, evaluate the business impact ofconsumer programs and develop concrete recommendations on how to evolveand optimize.

  • Collect, codify andshare emerging trends and best practices across regions, to influencefuture campaign and program plans

  • Define global mediastrategy with a focus on budget allocation, best practices, and tacticsthat build brand awareness, encourage trial and drive business

  • Oversee the day-to-day executionacross all consumer platforms, working closely with TFI, Product Marketing,regional teams and creative to ensure that activations reflect the latest BrandGuidelines

  • Turn category, social, cultural, consumer anddigital insights into compelling platform and program ideas that bothinspire and rationalize the development of break-through creativecampaigns and executions.

  • Partner with Global Communications andEducation on developing opportunities to address press, influencers,consumers and specialists.

  • Liaise with regionalteams and creative to ensure programs are modified or developed with localmarket relevancy. Serve as consumer marketing advocate to ensure needs areaddressed.

  • Own Go-To-Market playbook updates inclusive ofcompany and brand guidelines across all consumer touch points.

  • Develop and cascade executive dashboards andinsights on a regular basis; manage action plans based on these insights.

  • Manage and develop the AssistantMarketing Manager

  • Contribute to development of brandstrategy and consumer/ product innovation.

Qualifications

Qualifications

  • 8 years of digitally-centric marketing experience.MBA preferred.

  • Experience leading digital and socialstrategy in complex business environment

  • Strongknowledge of digital media including display, search, social, mobile marketingand advertising

  • Storyteller who can inspire with acompelling and well-reasoned narrative

  • Creative thinker who, using insightsand data, can frame and solve problems in new ways

  • Strategic thinker that can developstrategy frameworks & solutions that are highly actionable

  • Ability to cut through clutter andcomplexity to create clarity and simplicity

  • Self-starterand highly motivated; capable of working independently, yet collaboratively,within an entrepreneurial and team-oriented environment

  • Excellent communication skills, greatpresenter, dynamic speaker

  • Demonstrated leadership and can handlesituations with confidence, tact, and resourcefulness.

  • Must have strong attention to detail, with a “roll-up-your-sleeves”and “get it done” mentality

  • Well-groundedin marketing metrics and analytics. Advanced skills in Excel, Word and PowerPoint.

  • Luxuryexperience preferred

Job: Marketing

Primary Location: Americas-US-NY-New York

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 165157