The Estee Lauder Companies Director, Global Consumer Marketing, Tom Ford Beauty in New York, New York
Director, Global Consumer Marketing, Tom Ford Beauty
Brand: Tom Ford Beauty
TOM FORD BEAUTY
TITLE: Director, Global Consumer Marketing
COMPANY: Estee Lauder Companies, Inc
REPORTS TO: Executive Director
The individual is responsible for partnering with
the Executive Director of Consumer Marketing to formulate the global strategy,
guidelines and oversee implementation of consumer marketing initiatives with a 360
focus. Partner with cross-functional teams and TFI across initiatives and ensure programs contribute
positively to the Tom Ford beauty DNA, strategy, growth, and
Identify key strategic business and marketingchallenges and help define the role that media, digital, social, CRM andother consumer programs can play in addressing them.
Developand drive new digital innovations and solutions that enhance the brand,foster our relationship with consumers and that result in more business.
Lead integrationopportunities across departments, from 360 program strategy and development,to reporting and optimizing.
Improve cross-channeldevelopment, provide leadership and education ofmedia/digital/mobile/social trends with cross-functional teams andregionals.
Define KPI’s, evaluate the business impact ofconsumer programs and develop concrete recommendations on how to evolveand optimize.
Collect, codify andshare emerging trends and best practices across regions, to influencefuture campaign and program plans
Define global mediastrategy with a focus on budget allocation, best practices, and tacticsthat build brand awareness, encourage trial and drive business
Oversee the day-to-day executionacross all consumer platforms, working closely with TFI, Product Marketing,regional teams and creative to ensure that activations reflect the latest BrandGuidelines
Turn category, social, cultural, consumer anddigital insights into compelling platform and program ideas that bothinspire and rationalize the development of break-through creativecampaigns and executions.
Partner with Global Communications andEducation on developing opportunities to address press, influencers,consumers and specialists.
Liaise with regionalteams and creative to ensure programs are modified or developed with localmarket relevancy. Serve as consumer marketing advocate to ensure needs areaddressed.
Own Go-To-Market playbook updates inclusive ofcompany and brand guidelines across all consumer touch points.
Develop and cascade executive dashboards andinsights on a regular basis; manage action plans based on these insights.
Manage and develop the AssistantMarketing Manager
Contribute to development of brandstrategy and consumer/ product innovation.
8 years of digitally-centric marketing experience.MBA preferred.
Experience leading digital and socialstrategy in complex business environment
Strongknowledge of digital media including display, search, social, mobile marketingand advertising
Storyteller who can inspire with acompelling and well-reasoned narrative
Creative thinker who, using insightsand data, can frame and solve problems in new ways
Strategic thinker that can developstrategy frameworks & solutions that are highly actionable
Ability to cut through clutter andcomplexity to create clarity and simplicity
Self-starterand highly motivated; capable of working independently, yet collaboratively,within an entrepreneurial and team-oriented environment
Excellent communication skills, greatpresenter, dynamic speaker
Demonstrated leadership and can handlesituations with confidence, tact, and resourcefulness.
Must have strong attention to detail, with a “roll-up-your-sleeves”and “get it done” mentality
Well-groundedin marketing metrics and analytics. Advanced skills in Excel, Word and PowerPoint.
Primary Location: Americas-US-NY-New York
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 165157