The Estee Lauder Companies Director, North America Marketing,MAC in New York, New York

Director, North America Marketing,MAC

Brand: MAC

Description

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POSITIONTITLE: Director, North America Marketing

ORGANIZATION: M

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Updated: November 2016

REPORTS TO: VP, North America Marketing

MANAGER NAME: Margot Humbert

DEPARTMENT: NorthAmerica Marketing

CATEGORY: Marketing

POSITIONSUMMARY :

Drive

NOAM marketing calendar strategy and spearhead 360 program launches towards

achievement of category growth targets and market share gains.

PRINCIPALACCOUNTABILITIES :

  • Own marketing calendar, shipping dollars and supportto deliver financial objectives for the North America Affiliate.

  • Lead 360 program support strategy in collaborationwith NOAM and Global teams.

  • Provide guidance, inconjunction with Sales Planning, for forecasts for existing and newproducts.

  • Analyze US&CA NPD competitivedata to determine areas of opportunity and needs.

  • Integrate Consumer Insight into actionablestrategic and tactical recommendations

  • Serve as NOAM Product Marketing expert andfacilitate constant communication with Sales, finance, VM, Events, AT&Dand Global Marketing.

PRODUCT/PROGRAMMARKETING

Calendar/Program

  • Provide monthly dollarizedside by side calendar and voice business risks and opportunities toglobal

  • Tailor global calendar to NOAM affiliate needs andenable achievement of category growth targets and market share gains

  • Define optional program distribution strategy withhelp of field marketing

  • Work with field marketingteams to identify regional product and program needs based on marketspecificities

  • Responsible for assuringthat Program Grids, Side by Sides and Programming Calendars are updatedand maintained on a weekly basis for the North America affiliate.

360 Strategy

Development and Cross-functional Coordination

  • Oversee individual programdevelopment in all its elements for NA, from identifyingmarket-tailoring opportunities with the Global team to specificexecution elements at market-level.

  • Oversee program developmentprocess, including timelines, leading all cross-functional teams toensure programs are completed on time with the all the necessary levelof detail and local tailoring (including retailer needs) and effectivelycommunicated to the field.

Forecasting/SKU

Management

  • Work closely with NOAMDemand Planning to manage forecasting of product and collateral andmaximize sell-through/minimize excess and lost sales

  • Provide ongoing guidanceand determine overall demand needs for basic business planning

  • Oversees analysis ofcategory portfolio and sku productivity resulting in recommendations forsku discontinuation.

  • Tailor lineup/business mixto differentiate across channels (e.g., FSS, partner stores)

Pricing/COG

  • Develop annual competitive pricing review andpropose 3 year pricing initiatives; achieve consensus with Global Marketing,NOAM Sales and Finance

  • Oversees pricing processacross categories, providing input to Global marketing in defining theguidelines for the US as a market of reference, and ensuring USexecution is aligned with global guidance.

  • Provide Sales Planning,Finance, Creative, Merchandising and all other applicable teams with upto date accurate pricing information.

  • Provide Canada with USpricing guidelines, and set parameters for local tailoring.

  • Coordinate tracking ofprice impact on sales performance.

  • Approve new pricing for SAP

  • Ensure NA COG management by defining appropriatepricing and category/business growths

Visual

Merchandising

  • Support VM and Events with management ofvisualization calendar & regional collateral/displayer requests

BUDGET

  • Manage Marketing collateral budget (i.e., Displays,Testers, Lightboxes, other collateral)

  • Approve launch and permanent displayer costs withcreative services

  • Provide guidance for tracking of supplies andgratis budget

  • Assist in preparation of annual budget

MARKETINTELLIGENCE/ PERFORMANCE/ COMPETITIVE TRACKING ABD REPORTING

  • Review NOAM sell-through on an ongoing basis toidentify regional needs and opportunities

  • Issue monthly US NPD analysis

  • Oversees developmentongoing reviews that track performance for top launches, priorityproduct sub-categories and top line product category to be issuedmonthly to the affiliate and global teams; including sales performance,advertising, merchandising

  • Develops categoryreviews/North America market reviews which involves thorough research onNorth America trends, competition, consumer dynamics and requiresanalyses, identification of opportunities and strategic recommendations.

Qualifications

POSITIONREQUIREMENTS:

  • Undergraduatedegree required. MBA/Masters a plus.

  • 8 years relevant marketing work experience

  • Strongunderstanding of the brand and motivation for its unique positioning, cultureand consumer dynamics

  • Knowledgeof competitive landscape as it relates to brands and products, with particularfocus on makeup category

  • Thoroughknowledge of market/consumer trends

  • Abilityto succeed in a highly creative environment and collaborate effectively withcreative, product development, global communication, sales, marketing

  • Highlydetailed oriented, strong analytical skills and proactive

  • Flexibilityrequired to manage a constantly developing initiative

  • Strongcommunication and relationship management skills

  • Strongproblem solving capabilities, good judgement, and ability to work independently

  • StrongMS Excel skills and solid knowledge of Powerpoint

Job: Marketing

Primary Location: Americas-US-NY-New York

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 165101