The Estee Lauder Companies Director, North America Marketing,MAC in New York, New York
Director, North America Marketing,MAC
POSITIONTITLE: Director, North America Marketing
Updated: November 2016
REPORTS TO: VP, North America Marketing
MANAGER NAME: Margot Humbert
DEPARTMENT: NorthAmerica Marketing
NOAM marketing calendar strategy and spearhead 360 program launches towards
achievement of category growth targets and market share gains.
Own marketing calendar, shipping dollars and supportto deliver financial objectives for the North America Affiliate.
Lead 360 program support strategy in collaborationwith NOAM and Global teams.
Provide guidance, inconjunction with Sales Planning, for forecasts for existing and newproducts.
Analyze US&CA NPD competitivedata to determine areas of opportunity and needs.
Integrate Consumer Insight into actionablestrategic and tactical recommendations
Serve as NOAM Product Marketing expert andfacilitate constant communication with Sales, finance, VM, Events, AT&Dand Global Marketing.
Provide monthly dollarizedside by side calendar and voice business risks and opportunities toglobal
Tailor global calendar to NOAM affiliate needs andenable achievement of category growth targets and market share gains
Define optional program distribution strategy withhelp of field marketing
Work with field marketingteams to identify regional product and program needs based on marketspecificities
Responsible for assuringthat Program Grids, Side by Sides and Programming Calendars are updatedand maintained on a weekly basis for the North America affiliate.
Development and Cross-functional Coordination
Oversee individual programdevelopment in all its elements for NA, from identifyingmarket-tailoring opportunities with the Global team to specificexecution elements at market-level.
Oversee program developmentprocess, including timelines, leading all cross-functional teams toensure programs are completed on time with the all the necessary levelof detail and local tailoring (including retailer needs) and effectivelycommunicated to the field.
Work closely with NOAMDemand Planning to manage forecasting of product and collateral andmaximize sell-through/minimize excess and lost sales
Provide ongoing guidanceand determine overall demand needs for basic business planning
Oversees analysis ofcategory portfolio and sku productivity resulting in recommendations forsku discontinuation.
Tailor lineup/business mixto differentiate across channels (e.g., FSS, partner stores)
Develop annual competitive pricing review andpropose 3 year pricing initiatives; achieve consensus with Global Marketing,NOAM Sales and Finance
Oversees pricing processacross categories, providing input to Global marketing in defining theguidelines for the US as a market of reference, and ensuring USexecution is aligned with global guidance.
Provide Sales Planning,Finance, Creative, Merchandising and all other applicable teams with upto date accurate pricing information.
Provide Canada with USpricing guidelines, and set parameters for local tailoring.
Coordinate tracking ofprice impact on sales performance.
Approve new pricing for SAP
Ensure NA COG management by defining appropriatepricing and category/business growths
- Support VM and Events with management ofvisualization calendar & regional collateral/displayer requests
Manage Marketing collateral budget (i.e., Displays,Testers, Lightboxes, other collateral)
Approve launch and permanent displayer costs withcreative services
Provide guidance for tracking of supplies andgratis budget
Assist in preparation of annual budget
MARKETINTELLIGENCE/ PERFORMANCE/ COMPETITIVE TRACKING ABD REPORTING
Review NOAM sell-through on an ongoing basis toidentify regional needs and opportunities
Issue monthly US NPD analysis
Oversees developmentongoing reviews that track performance for top launches, priorityproduct sub-categories and top line product category to be issuedmonthly to the affiliate and global teams; including sales performance,advertising, merchandising
Develops categoryreviews/North America market reviews which involves thorough research onNorth America trends, competition, consumer dynamics and requiresanalyses, identification of opportunities and strategic recommendations.
Undergraduatedegree required. MBA/Masters a plus.
8 years relevant marketing work experience
Strongunderstanding of the brand and motivation for its unique positioning, cultureand consumer dynamics
Knowledgeof competitive landscape as it relates to brands and products, with particularfocus on makeup category
Thoroughknowledge of market/consumer trends
Abilityto succeed in a highly creative environment and collaborate effectively withcreative, product development, global communication, sales, marketing
Highlydetailed oriented, strong analytical skills and proactive
Flexibilityrequired to manage a constantly developing initiative
Strongcommunication and relationship management skills
Strongproblem solving capabilities, good judgement, and ability to work independently
StrongMS Excel skills and solid knowledge of Powerpoint
Primary Location: Americas-US-NY-New York
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 165101