The Estee Lauder Companies Director, North America Skincare Marketing in New York, New York
Director, North America Skincare Marketing
Brand: Estée Lauder
ESTEE LAUDER DIVISION
Responsible for all Marketing activities related to Estee Lauder North America Skincare. Responsibilities include planning and executing marketing programs in line with the global marketing objectives to increase sales and grow market share in North America, while improving profitability as well as developing and preparing overall category budgets.
North America Skincare Strategy, Sales Growth and Market Share Gain
Point person for defining and implementing Skincare marketing objectives for NA, and ensuring that the NA and Global strategies are synergistically in place to achieve them.
Acts as primary Liaison between NA affiliate and the Global Skincare team to ensure that local market needs are being met and that each program is appropriate to succeed in the market.
Develop strategies to capture top consumer opportunities in Skincare (e.g., Hispanic, Asian, Repair, Aging, Eye, Milennial).
Provide clear marketing guidelines for the Canadian market, Sephora team, and independent retailers team, with enough detail and in a timeline what will allow for market-customization and effective execution.
360 Strategy Development and Cross-functional Coordination
Liaise with cross-functional teams to develop North America specific programs and support materials for areas of responsibility – including finance, merchandising, global marketing, global supply chain, forecasting, creative and collateral operations, customer insights, digital and media teams
Lead and drive individual program development in all its elements for NA, from identifying market-tailoring opportunities with the Global team to specific execution elements at market and retailer-level.
Lead and drive program development process, including timelines, leading all cross-functional teams to ensure programs are completed on time with the all the necessary level of detail and local tailoring (including retailer needs) and effectively communicated to the field in a timely manner.
Provide input to advertising on marketing priorities, tailor program briefs, provide input to category advertising plans and where applicable provide creative input (e.g., digital).
Provide input to CRM strategies, defining marketing priorities, identifying key programs to support, and adjust priorities going forward based on program findings.
Performance / Market / Competitive Tracking and Reporting
Leads development of ongoing reviews that track performance for top launches, priority product sub-categories and top line Skincare category to be issued periodically to the affiliate and global teams; including sales performance, advertising, merchandising
Develops Skincare /North America market reviews for the pertinent segments of business which involves thorough research on North America trends, competition, promotionality, consumer dynamics and requires analyses, identification of opportunities and strategic recommendations.
Presentation and Communication to the Field
Develops outline, oversees development of presentation and any other materials created for Sales and Retailer meetings, as well as regional and strategy meetings on an as-needed basis.
Responsible for clearly and effectively communicating program / category /market strategies to the field in a timely manner, including but not limited to programming guidelines, RVP calls, Field weekly updates, BA website, EL TV, etc.
Defines strategy and oversees execution for POS guidelines and other merchandising guidance.
Financial, Budgetary, and Pricing Management
Manages North America Skincare budget inclusive of historical budget spending analysis and proposals for future plans.
Oversees analysis of category portfolio and sku productivity resulting in recommendations for sku discontinuation.
Executes / updates all forecasts and work requests in a timely fashion for the North America affiliate.
Manages pricing process for Skincare, providing input to Global marketing in defining the guidelines for the US as a market of reference, and ensuring US execution is aligned with global guidance. Coordinates tracking of price impact on sales performance.
Undergraduate degree required. MBA/Masters a plus.
8 years relevant work experience in the cosmetic industry. Skincare and/or regional experience preferable.
Thorough knowledge of PC as well as CPMS, CPES, NPD, Data warehouse and IBM/forecasting systems.
Must be an excellent team player with the ability to build, foster and nurture relationships with members of the Global Skincare Marketing team and cross-functional teams.
Must be highly organized and detail-oriented, with a strong ability to manage multiple projects simultaneously with un-prompted follow-through.
Excellent written and oral communications.
Position requires creativity and knowledge in all areas of marketing including the ability to develop and implement innovative marketing programs, knowledge of marketing trends and consumer tastes, knowledge of Estee Lauder’s product goals and objectives. Knowledge of functions of Product Development, Packaging, Design, Consumer Research, Advertising and Sales and their effect on product marketability, as well as a proven ability to review budgets, sales and marketing related activity to coordinate a successful marketing program.
Primary Location: Americas-US-NY-New York
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 163599