The Estee Lauder Companies Director,North America Education Special Events, Estee Lauder in New York, New York
Director,North America Education Special Events, Estee Lauder
Brand: Estée Lauder
The Director of NOAM Special Events Strategy - Makeup Artistry & Marketing Initiatives is responsible for:
Develops, plans, executes, and implements concepts and strategies for North America Special Events in order to increase sales on a national level.
Content development of programs to support marketing initiatives via special events / activities, ex: bulletins / one pagers, rallies, MUA bios, & field communications aligned with NOAM Event strategies
Manages and develops Makeup Artistry team and Spa Specialist Team to liaise with Field Executive team and NYO to focus on National Department, Specialty & Specialty-Multi Channel Strategies.
Working with NOAM Product & Trade Marketing, Promotions, Education, PR, Online and New Media, and Global Special Events, Director develops ideas, tools and execution strategies in multi category events for key retailers.
Oversees Operational processes required to execute events in NOAM
Development and Training of Programs:
Planning, implementing, recapping results and executing strategies for Product Launch/Makeup Artistry/Experience & Spa Events
Develop content, guidelines and best practices for all Special Event categories to include: Launch Events, Artistry Events, Service Events and Exclusive Events and partnership events (including media, influencer and PR opportunities) via bulletins, rallies, menus, flyers, Programming & POS guidelines
Provide all feedback for new events by liaising with Retail Partners, North America Field Directors & Executives, and Global Special Events
Collaborate with Global Special Events, Creative/Visual Merchandising teams to develop event fixtures to execute all Launch, Artistry, Experience & Spa events
Present and Prepare programs to Retailers, Markets, Sales, NYO and NOAM Field Executives
Development of Strategic Solutions:
Lead national efforts for event activity in Macy’s, Dillard’s, Belk, Nordstrom, Bloomingdales, Lord & Taylor, Bon Ton, Neiman Marcus, Saks Fifth Avenue, Nordstrom and Ulta in collaboration with Account Management to ensure profitability
Develop and lead separate Ulta event strategy and support 360 event execution.
Partner with the Trade Marketing/Account Management to provide strategies for all event programs and account needs.
Coordinate PR supported influencer events/initiatives and Personal Appearances with Field Executives for successful execution.
Partner with Online Marketing and New Media to ensure current event concept and dates, as well as updated artist event dates and profiles.
Visit North America field regularly to ensure proper in store execution and accurate visual presentation of programs, and to glean market needs (regional relevance).
Liaise with Global Special Events, NOAM Marketing and AERIN team on AERIN event strategy.
Management of Team:
Manage, coach and develop the Manager of Events. Responsible for performance coaching throughout the year and annual PDP.
Manage freelance artistry support. Provide guidelines and direction on scheduling and event execution. Oversee scheduling and partner with Field on requests and timelines.
Oversee Spa Specialist Team – development and execution of events, including schedule.
Establish and communicate guidelines for proper expense and invoice reporting for National, Featured and Premier Makeup Artists.
Responsible for performance coaching and annual PDP.
Maintain all financial schedules ensuring accuracy and timeliness of the execution and production of Special Events print material, tools and budget
Collaborate with ED to Manage 2 budgets for National Special Events: 1) National Makeup Artistry team budget and 2) Special Event Marketing and Collateral Budget.
Manage and approve invoices for all Special Event programs.
Manage operations and effectiveness for National market, including all allocation direction for NOAM Special Event programs
Drive North America work requests and CPMS tracking for all Special Event programs
Reconcile department and collateral budgets monthly.
Oversee, manage and provide 360 support of National Engraving Program.
Assess and maintain the Special Events Collateral Grid.
Undergraduate College degree preferred
Minimum 8 years cosmetics/beauty field experience
Candidate should be an enthusiastic leader committed to collective effort with a clear direction and passion to inspire others. Works cooperatively with peers, management, subordinates, and other departments.
Identifies the implications of macro trends for the business. Can identify potential problems and opportunities both in the short and long term. Is able to identify critical concerns and prioritize.
Experiments with new concepts and approaches. Comes up with creative solutions to difficult problems.
Sets high standards that reinforce brand equity.
Must be motivating, articulate and possess a professional demeanor
Strong attention to detail and analytical skills
Excellent verbal and communication skills. Clearly communicates expectations. Knows how and when to adapt communication style to audience and objective.
Superior organizational, negotiation, leadership and interpersonal skills. Can negotiate skillfully, winning concessions without damaging relationships.
Proficiency utilizing Microsoft Office applications
Understanding of web and Creative Suite application preferred
Job: Education / Training
Primary Location: Americas-US-NY-New York
Job Type: Standard
Shift: 1st (Day) Shift
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Job Number: 177590