The Estee Lauder Companies Director,North America Education Special Events, Estee Lauder in New York, New York

Director,North America Education Special Events, Estee Lauder

Brand: Estée Lauder


The Director of NOAM Special Events Strategy - Makeup Artistry & Marketing Initiatives is responsible for:

  • Develops, plans, executes, and implements concepts and strategies for North America Special Events in order to increase sales on a national level.

  • Content development of programs to support marketing initiatives via special events / activities, ex: bulletins / one pagers, rallies, MUA bios, & field communications aligned with NOAM Event strategies

  • Manages and develops Makeup Artistry team and Spa Specialist Team to liaise with Field Executive team and NYO to focus on National Department, Specialty & Specialty-Multi Channel Strategies.

  • Working with NOAM Product & Trade Marketing, Promotions, Education, PR, Online and New Media, and Global Special Events, Director develops ideas, tools and execution strategies in multi category events for key retailers.

  • Oversees Operational processes required to execute events in NOAM


Development and Training of Programs:

  • Planning, implementing, recapping results and executing strategies for Product Launch/Makeup Artistry/Experience & Spa Events

  • Develop content, guidelines and best practices for all Special Event categories to include: Launch Events, Artistry Events, Service Events and Exclusive Events and partnership events (including media, influencer and PR opportunities) via bulletins, rallies, menus, flyers, Programming & POS guidelines

  • Provide all feedback for new events by liaising with Retail Partners, North America Field Directors & Executives, and Global Special Events

  • Collaborate with Global Special Events, Creative/Visual Merchandising teams to develop event fixtures to execute all Launch, Artistry, Experience & Spa events

  • Present and Prepare programs to Retailers, Markets, Sales, NYO and NOAM Field Executives

Development of Strategic Solutions:

  • Lead national efforts for event activity in Macy’s, Dillard’s, Belk, Nordstrom, Bloomingdales, Lord & Taylor, Bon Ton, Neiman Marcus, Saks Fifth Avenue, Nordstrom and Ulta in collaboration with Account Management to ensure profitability

  • Develop and lead separate Ulta event strategy and support 360 event execution.

  • Partner with the Trade Marketing/Account Management to provide strategies for all event programs and account needs.

  • Coordinate PR supported influencer events/initiatives and Personal Appearances with Field Executives for successful execution.

  • Partner with Online Marketing and New Media to ensure current event concept and dates, as well as updated artist event dates and profiles.

  • Visit North America field regularly to ensure proper in store execution and accurate visual presentation of programs, and to glean market needs (regional relevance).

  • Liaise with Global Special Events, NOAM Marketing and AERIN team on AERIN event strategy.

Management of Team:

  • Manage, coach and develop the Manager of Events. Responsible for performance coaching throughout the year and annual PDP.

  • Manage freelance artistry support. Provide guidelines and direction on scheduling and event execution. Oversee scheduling and partner with Field on requests and timelines.

  • Oversee Spa Specialist Team – development and execution of events, including schedule.

  • Establish and communicate guidelines for proper expense and invoice reporting for National, Featured and Premier Makeup Artists.

  • Responsible for performance coaching and annual PDP.


  • Maintain all financial schedules ensuring accuracy and timeliness of the execution and production of Special Events print material, tools and budget

  • Collaborate with ED to Manage 2 budgets for National Special Events: 1) National Makeup Artistry team budget and 2) Special Event Marketing and Collateral Budget.

  • Manage and approve invoices for all Special Event programs.

  • Manage operations and effectiveness for National market, including all allocation direction for NOAM Special Event programs

  • Drive North America work requests and CPMS tracking for all Special Event programs

  • Reconcile department and collateral budgets monthly.

  • Oversee, manage and provide 360 support of National Engraving Program.

  • Assess and maintain the Special Events Collateral Grid.



  • Undergraduate College degree preferred

  • Minimum 8 years cosmetics/beauty field experience

  • Candidate should be an enthusiastic leader committed to collective effort with a clear direction and passion to inspire others. Works cooperatively with peers, management, subordinates, and other departments.

  • Identifies the implications of macro trends for the business. Can identify potential problems and opportunities both in the short and long term. Is able to identify critical concerns and prioritize.

  • Experiments with new concepts and approaches. Comes up with creative solutions to difficult problems.

  • Sets high standards that reinforce brand equity.

  • Must be motivating, articulate and possess a professional demeanor

  • Strong attention to detail and analytical skills

  • Excellent verbal and communication skills. Clearly communicates expectations. Knows how and when to adapt communication style to audience and objective.

  • Superior organizational, negotiation, leadership and interpersonal skills. Can negotiate skillfully, winning concessions without damaging relationships.

  • Proficiency utilizing Microsoft Office applications

  • Understanding of web and Creative Suite application preferred

Job: Education / Training

Primary Location: Americas-US-NY-New York

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Job Number: 177590