The Estee Lauder Companies MAC- Director,Omni-Channel in New York, New York

MAC- Director,Omni-Channel

Brand: MAC



The overall responsibility of the Global Omnichannel Marketing Director is to support the Executive Director through planning and execution of consumer facing and artist facing digital programs that drive growth in consumer acquisition, engagement, and retention, as well as drive innovation through the merging of online and in-store channels. This individual is responsible for project management and execution of key global MAC omni-channel initiatives, with a focus on digital and mobile, through cross-functional partnerships with online, store retail operations, creative, and technology teams.

By implementing omni-channel projects, using results to drive new initiatives and providing insightful recommendations, this position plays a pivotal role in continually improving the company's sales and competitive positioning. Projects will cut across digital technology, process improvement & operational efficiency.


Execution & Follow-through:

  • As Director of Global Omni-channel, you will be tasked with driving the execution of key omni-channel pilots and global rollouts.

  • You must be able to identify critical versus non-critical action items, have a clear understanding of success factors and stay abreast of project milestones.

  • In partnership with the Executive Director, champion the needs of the customer and business stakeholders throughout the execution of a project, ensuring that what is delivered meets the original goals and business objectives.

  • A results oriented mindset is essential.

Project Management:

  • A solid command of project management principles is required.

  • Draft project management timeline capturing critical milestones, requirements, key action items, KPI’s, expected outcome, stakeholders and key dates.

  • Ability to manage requirements documentation and creative requests. Ability to understand user experience and impact on user interface and user flows.

  • Must be comfortable working with a cross functional team comprising of members across Online, Store Operations, Creative, Visual Merchandising, Sales Training, and Finance.

  • Assist in collaborating with regions, corporate business partners, technology partners, and other stakeholders to develop & maintain road maps and status documents to ensure corporate Omni-channel process is maintained. Alert Director to project roadblocks and best practice recommendations.

  • Track budget, vendor invoices, project timelines and allocate cross-functional resources across respective projects to ensure projects are completed within planned parameters as agreed to in the statement of work.

  • Responsible for setting-up meetings and creating meeting summaries with action items, tracking and ensuring all project deliverables are executed on time and on budget.

  • Assist in managing multiple, concurrent projects in various phases of ideation, execution, or delivery – across both Artist-Facing and Consumer-Facing Pilots.

Presentations Status Updates:

  • Perform competitive analysis, industry research and the assessment of industry best practices - particularly as it relates the Beauty Industry and the latest Omni channel Technology.

  • A strong ability to communicate project status and large amounts of data and disparate pieces of information in a clear and concise manner.

Data Analysis:

  • Understand and report on key performance metrics across Omni channel pilots.

  • Extrapolate trends and help craft recommendations informed by consumer insights, key performance indicators, and industry knowledge.



  • 8 years of related experience.

  • Demonstrated experience in digital, e-commerce, mobile, retail, project management OR consulting preferred.

  • Excellent computer skills, particularly Excel, PowerPoint, MS Project, and the ability to work with data efficiently and effectively; strong analytics skills.

  • Must possess strong interpersonal and communication skills and be excellent team player with the ability to build, foster and nurture relationships with a range of people spanning from senior leadership, to creative and technical teams

  • Must be highly organized and detail-oriented, with a strong ability to manage multiple projects simultaneously in a fast-paced environment with un-prompted follow-through

  • Outstanding written, oral, and presentation-based communications skills

  • Superior project management skills with a keen eye for design (aesthetically and user-friendly speaking)

  • Knowledge of Omni-Channel components such as E-commerce, Mobile, Apps, POS etc.

  • Demonstrated technical acumen with an understanding of technology solutions and potential tradeoffs; ability to communicate technical concepts to team

  • Considers him/herself an 'early adopter' of digital trends, and has a passion for digital projects.

  • Prior experience with leading omni-channel retail brands preferred, but not required.

Job: Marketing

Primary Location: Americas-US-NY-New York

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Job Number: 173376