The Estee Lauder Companies Manager, Account Lead, Mid-Tier Department Stores, Bobbi Brown in New York, New York

Manager, Account Lead, Mid-Tier Department Stores, Bobbi Brown

Brand: Bobbi Brown



Role Summary: Brand’s main point of contact for a retailer who manages overall relationship,

from strategic vision to execution, working closely with Planner and Trade

Marketing; covers basic, launch, GWP/promo, sets, holiday,

non-saleable/collateral/all supporting elements; Delivers sustainable growth

plan for brand in account, determining where to play, how to win, and white


SkillSummary: Astute business manager with strong relationship building skills and an

understanding of marketing programs



Strategic Responsibilities

  • Deepunderstanding of retailer and local market nuances to help set overall accountstrategy that guides category priorities, marketing campaigns, assortment,merchandising, promos/GWP/sets, events and all other parts of the business

  • Develops fullcalendar of tailored activities for retailer and, leveragingoverall brand category and marketing objectives and ensuring correctcoordination and resource allocation between B&M and .com

  • Negotiatesseasonal stock & sales plans with input from Account & Sales Planning

  • Coordinatesclosely with KAMs to ensure ELC portfolio is being leveraged with retailer


  • Ensures strongvisual presence in store, in local market and on (e.g., outposts,out-of-home ads, merchandising)

  • Ensures thatright marketing activities (in store, co-op, digital/social, etc.) supportsevents, promos and other brand activities

  • Worksextremely closely with Trade Marketing and Account & Sales Planning toensure strong business decisions on marketing, assortment, stock levels,sampling, sets, exclusives and gifts tailored to retailers’ customers


  • Owns keyP&L items for account and determines spend to maximize ROI and sales; heldto seasonal targets (retail sales, net sales, demo, co-op, freelance, promo,GWP, sets, capex) and shapes the execution of these items at the retailer

  • Reviews doorprofiles w/input from planner and the field; works with Head of A&SP todetermine door level allocations

  • With finance,reviews door P&Ls seasonally (prep’d by finance) to analyze outliers/ensuremore profitable & productive doors

  • Negotiatesoverall demo (including freelance) investment with retailer and monitorsproductivity/effectiveness (e.g., hour utilization, open positions) monthly andcommunicates to field; sets total investment for field to allocate and executeby door


  • 5 years of experience

  • Strong relationship builder

  • Excellent presentation and communication skills

  • Strategic thinker and able to layout a cohesive and clearly articulated strategy to drive the brand

  • Extensive business acumen and financial ability (i.e., P&L management, business drivers, building new channels/growth, savvy with standard business analyses) and analytical thinking Financial acumen

  • Solid understanding of primary levers and components to a successful account management

  • Strong project management capabilities with extreme attention to detail

  • Advanced proficiency in Microsoft Office Word, Excel and PowerPoint

  • Extensive domestic travel required within US.

Job: Marketing

Primary Location: Americas-US-NY-New York

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Travel: No

Job Number: 162948