The Estee Lauder Companies Manager, Consumer Marketing, MAC in New York, New York

Manager, Consumer Marketing, MAC

Brand: MAC

Description

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POSITION TITLE:MANAGER, CONSUMER MARKETING, MAC

GRADE: TBC

ORGANIZATION : M* A* C

Updated: 10/2016

REPORTS TO: DIRECTOR, GLOBAL CONSUMER MARKETING

MANAGER NAME: MEGAN THOMAS

DEPARTMENT: Marketing

CATEGORY: Marketing

POSITIONSUMMARY:

This

position will provide global analytical support leveraging quantitative and

qualitative data to help MAC understand its business from a consumer's

growth, development, and retention perspective. Additionally, the position will also provide

brand-wide insight for marketing decisions that increase sales, market share

and profitability by interpreting data and connecting the dots between

sources of insight.

PRINCIPALACCOUNTABILITIES:

  • Provide consumer insight / analytical support to consumermarketing and other internal teams by leveraging global customer database tounderstand multi-channel purchase behavior;evaluating marketing programs to identify opportunities and contactstrategies that drive sales – including customer cultivation, retention andmigration, repeat purchase analysis, reactivation opportunities and loyalty.

  • Interpret brand-wide data from different sources tocreate key consumer insights.

  • Partner with cross-functional teams to analyzemultiple channel data disciplines and deliver insights that drive businessgrowth.

  • Coordinate and lead consumer marketing metricsmeetings reviewing key customer metrics and trends (loyalty, PRO, consumerbehavior and transactions, offline and online)

  • Create and distribute monthly, quarterly, yearlyand campaign reports

  • Conduct reporting and analysis as needed forbusiness and marketing inputs for Consumer, PRO and select retailers

  • Assist with NA customer database managementincluding relationship with service bureau and analytics company, reportingand analytics, database maintenance and system enhancements, third party dataflow processes, and quality control

  • Collaborate with MAC Online and New Media on globalintegrated multi-channel strategy, segmentation, testing and analysis

  • Manage, review andvalidate data with database vendors and CMS tools and oversee filetransfers between stores and 3 rd party vendors

  • Partner with social media team to assist inanalyzing impact of all New Media programs on core business metrics (e.g., onlineconversations, tonal sentiment, viral impact, searchvisibility, views, reach,registrations, product info, etc)

  • Compile global CRM analysis by market, review, QA, andsynthesize analytical findings and provide recommendations that drivebusiness results

  • Support marketing team in extending programsto global markets; provide education and guidance to ensure development,execution, methodology and measurement of programs are consistent withbrand strategy

  • Partner with the Consumer Insights team toincluding both qualitative and quantitative data in key customer insights

  • Provide ad hoc analysis, competitive information,presentations, status reports and meeting recaps when necessary

Qualifications

POSITIONREQUIREMENTS:

  • 5years related experience

  • College/Universitydegree required

  • Strong analytical skills and experience withanalytics and reporting tools for all channels

  • Abilityto work independently in a fast-paced environment with strong creative focus

  • Must be an excellent team player; possessing the ability to build,foster and nurture strong relationships with cross-functional MAC andcorporate teams

  • Strong problem solving skills and ability to easily adapt to change

  • Strong attention to detail, analytical thinking, and businessacumen required

  • Exceptional communication and presentation skills (oral and written)

  • Ability to adjust analytical findings and insights for varyingaudiences

  • Demonstrates ownership of programs; embracing both big picture objectives and follow-thru on details

  • Retail industry and international experience preferred

  • Should demonstrate a passion for the make-up business and supporting teams with insights

Job: Marketing

Primary Location: Americas-US-NY-New York

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 165007