The Estee Lauder Companies Manager, Ecommerce & Retention Marketing, Origins in New York, New York
Manager, Ecommerce & Retention Marketing, Origins
Origins.com: Manager, Ecommerce &Retention Marketing
Ecommerce & Retention Marketing will develop and execute the content and
marketing strategy for Origins.com that will drive the business to meet or
exceed plan and category growth targets through site experience, editorial storytelling
and direct to consumer engagement initiatives.
The person needs to have a strong background and a proven track record
in Ecommerce and CRM in order to create a best in class consumer engagement
strategy for Origins online customers while maximizing sales for those who
participate in the loyalty program and/or have opted-in to receive regular communications
from Origins.com. The person will be
responsible for managing all personalized and triggered email campaigns and
loyalty programming for Origins.com. This role will be responsible for
developing our customer retention strategy online including the site
will partner with North America Marketing, Creative and other internal teams,
ranging from Database, Engineering and Analytics, to seamlessly translate
offline initiatives to online. The ideal
candidate will possess creativity, a strong technical background, proven
analytic skills, and ability to thrive in a cross-functional team environment;
the ability to adapt to a fast-paced environment is a must.
Plan, execute and optimize direct toconsumer (email/text, site, etc.) marketing campaigns to drive sales, customerretention, conversion and traffic.
Create marketing and performance strategyand identify new opportunities for segmenting and targeting content to new andexisting customers. Develop long termmarketing strategies by segments such as best, new, loyalty and lapsed customerprograms. Develop programs to cross andupsell and grow key categories.
Manage site homepage & contentrefreshes to align with email and acquisition marketing activity.
Report weekly on key KPIs,continually analyze and optimize campaign performance and share results withteams. Access analytics database inorder to create customer profiles and understand consumer behavior crosscategories and over the lifetime of the online customer. Develop communications strategy based onsolid analytics.
Manage requests for custom online CRMprojects, helping to gather business requirements, defining the operationalprocesses, and managing the project roll-out.
Work in partnership and crossfunctionally with NA and Global brand leads to understand all CRM strategies.
Champion the continuous advancementof brand standards and email best practices including list segmentation, A/Btesting, automation and creative optimization.
Collaborate and partner with creativeteams on content and manage marketing projects to ensure timely completion ofcreative briefs.
Partner closely with North AmericaMarketing to align digital marketing and multi/omnichannel strategies and campaignsthat span email, direct mail, display, social, mobile and on site.
Partner closely with ConsumerEngagement team for roll out of Loyalty program initiatives.
Partner with producers and engineersto create and test new technologies and innovative retention campaign concepts.
5 years ecommerce experience withdirect management of email marketing. Proven track record of driving resultsand scaling and optimizing email/direct to consumer marketing programs.
Professional experience working indirect to consumer ecommerce business, preferably with consumer products,beauty, or retail.
Must be very analytical and havestrong experience in CRM and consumer analytics.
Must be creative and able to developcontent around Origins.com marketing strategy and consumer preferences.
Must be organized, efficient and ableto present findings to all levels of management.
Deep knowledge of Excel and, ideally,hands-on familiarity with analytics tools (i.e., Google Analytics, Coremetrics,Omniture/Adobe).
Hands-on experience with ESP managementand SQL.
Hands-on experience with CMS tools.
Ability to juggle multiple prioritiesand tasks in a fast-paced setting while maintaining a laser-like focus on thedetails
MBA preferred, not required.
Job: Online / E-Commerce
Primary Location: Americas-US-NY-New York
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 164726