The Estee Lauder Companies Manager, Global Digital Marketing Production, Tom Ford Beauty in New York, New York
Manager, Global Digital Marketing Production, Tom Ford Beauty
Brand: Tom Ford Beauty
Global Digital Marketing Manager– TOM FORD BEAUTY
POSITIONSUMMARY: The overall responsibility of the Tom Ford Beauty Global
Digital Marketing Manager is to support the planning and execution of
consumer-facing digital programs that drive growth in consumer acquisition,
engagement, and retention, as well as drive innovation through elevating and
integrating digital consumer programs across touch points.
This position leads the cross-functional
team’s digital execution strategy, while measuring success in terms of
business drivers and customer experience value.
Projects will cut across digital technology, e-commerce,
online marketing, mobile, content development, events & operational
Identify and support key pilot opportunities that drivedigital marketing engagement, brand awareness and conversion.
Develop set of KPI’s and benchmarks to measure digital programeffectiveness. Understandand report on key performance metrics across pilots through collaborationwith key cross- functional teams.
Partner with regions on program data collection and report resultsand best practices globally.
Incollaboration with marketing leadership, regions, corporate businesspartners, technology partners, and other stakeholders,develop & maintain digital technology road maps, project schedules andstatus documents.
Drive excellence in execution by aligningkey stakeholders and ensuring project deliverables are executed on timeand on budget
Developnew programs/content to grow business and excite customers
Optimize and grow existing digitalchannels and identify, evaluate and recommend new ones
Performcompetitive analysis, industry research and the assessment of best practices- particularly as it relates to new digital platforms and technology.
Ensure succesful operationalization of asset management tools fordigital
Manage multiple,concurrent projects in various phases of ideation, execution, ordelivery.
Present largeamounts of data and disparate pieces of information in a clear andconcise manner to senior leadership
Track budget, vendor invoices, schedulesand allocate cross-functional or agency resources across respectiveprojects to ensure projects are completed within planned parameters
Workwith regional leads and cross-functional departments to QA marketingprograms and websites to ensure brand is merchandised and presented inline with equity standards, all product data/images are accurate,tags are implemented correctly and functionality is in line with scope
Other duties as assigned
Bachelors degree and 5 years of related experience
Demonstrated ability to lead digital marketing and technologyprojects
Strong knowledge of web technologies, specifically CMSplatforms, databases, asset management tools, e-commerce platforms and Google Analytics
Experience with Web/Mobile Usability, User Experience, andQA testing
Excellent computerskills, particularly Excel, PowerPoint, MS Project, and the ability towork with data efficiently and effectively; strong analytics skills.
Excellent team player with the ability to build, foster andnurture relationships with a range of people spanning from senior leadership,to creative and technical teams
Impeccable attention to detail, with ability tomulti-task and change direction quickly
Highly organized and results-oriented with positive,committed, problem-solving attitude.
Superior project management skills with a keen eye for design(aesthetically and user-friendly speaking) and ability to manage multipleprojects simultaneously in a fast-paced environment
Outstanding written,oral, and presentation-based communications skills
Demonstrated budgetmanagement and technical acumen with an understanding of technologysolutions and potential tradeoffs; ability to communicate technical conceptsto team
“Early adopter” ofdigital trends, and a passion for digital operations.
Strongbusiness judgment and decision-making skills; ability to identify, prioritize,and articulate highest impact initiatives
Experience with digital retail and international channels(i.e. WeChat) a plus
Experience in luxury,
fashion or beauty a plus
Primary Location: Americas-US-NY-New York
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 164872