The Estee Lauder Companies Manager, Global Marketing – Skincare/Primer, MAC in New York, New York
Manager, Global Marketing – Skincare/Primer, MAC
POSTIONTITLE: Manager, Global Marketing –Skincare/Primer
UPDATED: November 14, 2016
REPORTSTO: Executive Director, GlobalMarketing Face/Skincare/ Kits / Fragrance
MANAGERNAME: Michelle Celis
Responsible for global marketing
activities related to Skincare / Primer categories.
Supports Executive Director in thedevelopment of global marketing category strategy.
Participates in the development ofthree year product planning, global and regional marketing calendars.
Prepares regular subcategory reviews,strategies and programs.
Helps drive financial management ofcategory, need gap analysis and business mix.
Responsible for all strategic elementsof category: Feasibilities, COG, Pricing, SKU Management, Calendar andMerchandising.
Help lead efforts to reduce costsacross managed categories by performing value analysis and issuing guidelinesfor new development.
Prepares presentations and presents atvarious senior management meetings: Strategy Meetings, Orientations, RegionalMeetings, etc.
Responsible for attending, presentingand recapping all marketing topics for important relevant category.
NEW PRODUCT DEVELOPMENT MARKETING (SKINCARE /
Stays abreast of global competitiveactivity and trends. Conducts competitive analysis on regular basis for eachbusiness segment; analyzes new competitive product launches and maintainscomplete, up to date competitive advertising and collateral files.
Helps drive the conceptual developmentof marketing programs considering strategic fit.
Initiates and directs all categorystrategies and projects, including InnovationPortal, Creative Requests, Collateral Spreadsheets and MarketingBulletins. Drives support programdevelopment ensuring programs are on time and within budget.
Leads cross functional partner groups (includingbut not limited to GBSC, Product Development, Packaging, Design, GSR,Creative and AT&D) to bring regionally relevant new programs to market.
Works closely with Product Developmentto realize conceptual vision into strategic lineup.
Ensures key timetable dates are met incoordination with GBSC; Team lead for Skincare / Primer category at PPDMeetings.
Directs the preparation and posting ofmarketing bulletins detailing new programintroduction and execution.
SAMPLING / FRANCHISE KITS
Assist Executive Director in thedevelopment of global brand sampling strategy.
Spearhead task force and coordinatewith key partner groups (Products, International Marketing, RegionalMarketers, Glob Com, On Line, CRM, Creative, Store Design, Makeup Artistry,AT&D, Legal, Sales)
Position requires 5 years relevant workexperience.
Previous global and or applied marketingexperience required.
Position requires creativity and thoroughknowledge in all areas of marketing including the ability to develop andimplement innovative marketing programs, knowledge of global market/consumertrends.
Knowledge of the functions of productdevelopment, packaging design, consumer research, and sales and their effect onproduct marketability.
Independent, self-starter, wellorganized, detail oriented with exceptional organizational and follow upskills.
Position requires leadership skills andproject management skills.
Strong analytical, written/oralcommunications, excellent presentation and problem solving skills, ability topersonally organize and set priorities and drive other people.
Team player with the ability to build,foster and nurture relationships with members of cross functional teams.
Thorough knowledge of PC (Word,PowerPoint, Excel).
Primary Location: Americas-US-NY-New York
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 165141