The Estee Lauder Companies Manager, Global Marketing – Skincare/Primer, MAC in New York, New York

Manager, Global Marketing – Skincare/Primer, MAC

Brand: MAC

Description

PRINCIPAL OBJECTIVE:

Responsible for global marketing activities related to Skincare / Primer categories.

ACCOUNTABILITIES:

GLOBAL MARKETING

  • Supports Executive Director in the development of global marketing category strategy.

  • Participates in the development of three year product planning, global and regional marketing calendars.

  • Prepares regular subcategory reviews, strategies and programs.

  • Helps drive financial management of category, need gap analysis and business mix.

  • Responsible for all strategic elements of category: Feasibilities, COG, Pricing, SKU Management, Calendar and Merchandising.

  • Help lead efforts to reduce costs across managed categories by performing value analysis and issuing guidelines for new development.

  • Prepares presentations and presents at various senior management meetings: Strategy Meetings, Orientations, Regional Meetings, etc.

  • Responsible for attending, presenting and recapping all marketing topics for important relevant category.

NEW PRODUCT DEVELOPMENT MARKETING (SKINCARE / PRIMER)

  • Stays abreast of global competitive activity and trends. Conducts competitive analysis on regular basis for each business segment; analyzes new competitive product launches and maintains complete, up to date competitive advertising and collateral files.

  • Helps drive the conceptual development of marketing programs considering strategic fit.

  • Initiates and directs all category strategies and projects, including Innovation Portal, Creative Requests, Collateral Spreadsheets and Marketing Bulletins. Drives support program development ensuring programs are on time and within budget.

  • Leads cross functional partner groups (including but not limited to GBSC, Product Development, Packaging, Design, GSR, Creative and AT&D) to bring regionally relevant new programs to market.

  • Works closely with Product Development to realize conceptual vision into strategic lineup.

  • Ensures key timetable dates are met in coordination with GBSC; Team lead for Skincare / Primer category at PPD Meetings.

  • Directs the preparation and posting of marketing bulletins detailing new program introduction and execution.

SAMPLING / FRANCHISE KITS

  • Assist Executive Director in the development of global brand sampling strategy.

  • Spearhead task force and coordinate with key partner groups (Products, International Marketing, Regional Marketers, Glob Com, On Line, CRM, Creative, Store Design, Makeup Artistry, AT&D, Legal, Sales)

Qualifications

QUALIFICATIONS:

  • College degree.

  • Position requires 5 years relevant work experience.

  • Previous global and or applied marketing experience required.

  • Position requires creativity and thorough knowledge in all areas of marketing including the ability to develop and implement innovative marketing programs, knowledge of global market/consumer trends.

  • Knowledge of the functions of product development, packaging design, consumer research, and sales and their effect on product marketability.

  • Independent, self-starter, well organized, detail oriented with exceptional organizational and follow up skills.

  • Position requires leadership skills and project management skills.

  • Strong analytical, written/oral communications, excellent presentation and problem solving skills, ability to personally organize and set priorities and drive other people.

  • Team player with the ability to build, foster and nurture relationships with members of cross functional teams.

  • Thorough knowledge of PC (Word, PowerPoint, Excel).

Job: Marketing

Primary Location: Americas-US-NY-New York

Job Type: Standard

Schedule: Full-time

Job Number: 165141