The Estee Lauder Companies Manager, Global Promotional Marketing, Clinique in New York, New York

Manager, Global Promotional Marketing, Clinique

Brand: Clinique

Description

TITLE : Manager, Global Promotional Marketing

DEPARTMENT : Clinique Global Promotional Marketing

REPORTSTO: Executive Director, Clinique Global Promotional

Marketing

POSITION SUMMARY:

Oversee

promotional marketing plans and development (including mixes, packaging, COGS,

merchandising, and competitive analysis) for the International Gift-With-Purchase,

Global Concern Kit and Paid Sampling programs.

Works in conjunction with the Manager of the North American

Gift-With-Purchase program on new product development and to ensure both

programs are integrated. Meet execution timelines and target cost of goods for

all promotional programs.

This

individual will report to the Executive Director of Clinique Global Promotional

Marketing. The role allows for significant autonomy, as well as access to the

Vice President of Marketing and other senior team members. Access to Skincare,

Makeup/Fragrance, and Digital Marketing teams, with long term opportunities to

advance throughout the Marketing organization.

KEY FOCUS AREAS:

  • InternationalGift-With-Purchase program for UK, Asia, EMEA, Latin America, Pacific, TravelRetail (including Clinique For Men GWPs)

  • GlobalConcern Kit program

  • GlobalPaid Sampling Program

  • Promotionalnew WIP development

KEY RESPONSIBILITIES:

ProgramDevelopment

  • Develop InternationalGift-With-Purchase, Concern Kit and Paid Sampling programs that resonatewith Regions, Consultants and Clients while maintaining the brand’s GlobalStrategy and seasonal priorities.

  • Beable to think outside the box and utilize strategic thinking, creativity,and innovation in the planning and building of strong GWP, Concern Kit andPaid Sampling programs through close collaboration with global partnersand cross-functional teams.

  • Leaddiscussions with Regions to identify trends and shifts and incorporatemarket and local business priorities with brand and company initiatives.

  • Analyze and make recommendationsregarding strategy changes to ensure that appropriate product prioritiesare developed and strategic category targets are achieved.

  • Partnerwith GBSC and other cross-functional teams to ensure development timelinesand deadlines are met.

  • EnsureRegions receive all written communication and guidelines for forecastsubmissions along with collateral and assets needed for programimplementation through the IMW and email.

  • Manage requirements for Sales andRetailer Meetings.

  • Assistthe Global Promotional Marketing team with all necessary paperwork forprogram execution including Program Fact Sheets, Marketing Program Briefs,Cost of Goods calculations, Design Direction / Turnover, Design ValidationForms, Creative Briefs, Creative Job Starts and IMW program postings.

  • Responsiblefor global recaps of all programs.

Creative

  • Evaluate seasonal artwork needs andactively review collateral artwork in partnership with Creative Operationsfor any revisions and corrections to ensure proper execution by allmarkets.

  • Work closely with Global CreativeTeam:

  • Partner with Creative on newfabrics/prints and bag shapes for GWP program.

  • Manage gift photography process(as liaison with Creative and Packaging).

  • Approve comps for photography.

CostAnalysis

  • Manage cost feasibility process: liaisewith Cost Accounting, Packaging, Product Development and othercross-functional team members to ensure costs are in-line with overallcost objectives.

  • Partner with Managers of GlobalHoliday and North American GWP programs to maximize efficiencies across componentsfor cost saving and capacity.

  • Work closely with Executive Directorand cross-functional teams to ensure seasonal and fiscal cost targets aremaintained throughout development process and highlight any issues in atimely manner.

CompetitiveAnalysis

  • Track, document and analyzecompetitive vehicles, communication and event activity.

  • Evaluate current promotionalperformance among key competitors as a means to develop programs in linewith market and consumer trends. Analyze competitive promotional activitythrough close communication with Regional Marketing teams.

  • Maintain history of seasonal salesresults across all retailers globally.Summarize success and improvements needed for continuous seasonalplanning

  • Work with Executive Director toprepare and report findings to Senior Management as needed.

Qualifications

QUALIFICATIONS:

  • College/University degree; MBA aplus

  • 5 years marketing experience.

  • Strong creative skills and possessa proactive attitude.

  • Self-motivated and determined withexcellent organizational and follow up skills.

  • Must be able to take initiative,anticipate next steps and offer recommendations of possible solutions.

  • Must be highly detail oriented withun-prompted follow-through.

  • Must be a team player that is ableto foster relationships with cross-functional team members.

  • Must be proficient in Word, Exceland PowerPoint. Working knowledge / familiarity with ELC analytic programssuch as SAP, Qlikview and Data Warehouse a plus .

Job: Marketing

Primary Location: Americas-US-NY-New York

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 165056