The Estee Lauder Companies Manager, Global Promotional Marketing, Clinique in New York, New York
Manager, Global Promotional Marketing, Clinique
TITLE : Manager, Global Promotional Marketing
DEPARTMENT : Clinique Global Promotional Marketing
REPORTSTO: Executive Director, Clinique Global Promotional
promotional marketing plans and development (including mixes, packaging, COGS,
merchandising, and competitive analysis) for the International Gift-With-Purchase,
Global Concern Kit and Paid Sampling programs.
Works in conjunction with the Manager of the North American
Gift-With-Purchase program on new product development and to ensure both
programs are integrated. Meet execution timelines and target cost of goods for
all promotional programs.
individual will report to the Executive Director of Clinique Global Promotional
Marketing. The role allows for significant autonomy, as well as access to the
Vice President of Marketing and other senior team members. Access to Skincare,
Makeup/Fragrance, and Digital Marketing teams, with long term opportunities to
advance throughout the Marketing organization.
KEY FOCUS AREAS:
InternationalGift-With-Purchase program for UK, Asia, EMEA, Latin America, Pacific, TravelRetail (including Clinique For Men GWPs)
GlobalConcern Kit program
GlobalPaid Sampling Program
Promotionalnew WIP development
Develop InternationalGift-With-Purchase, Concern Kit and Paid Sampling programs that resonatewith Regions, Consultants and Clients while maintaining the brand’s GlobalStrategy and seasonal priorities.
Beable to think outside the box and utilize strategic thinking, creativity,and innovation in the planning and building of strong GWP, Concern Kit andPaid Sampling programs through close collaboration with global partnersand cross-functional teams.
Leaddiscussions with Regions to identify trends and shifts and incorporatemarket and local business priorities with brand and company initiatives.
Analyze and make recommendationsregarding strategy changes to ensure that appropriate product prioritiesare developed and strategic category targets are achieved.
Partnerwith GBSC and other cross-functional teams to ensure development timelinesand deadlines are met.
EnsureRegions receive all written communication and guidelines for forecastsubmissions along with collateral and assets needed for programimplementation through the IMW and email.
Manage requirements for Sales andRetailer Meetings.
Assistthe Global Promotional Marketing team with all necessary paperwork forprogram execution including Program Fact Sheets, Marketing Program Briefs,Cost of Goods calculations, Design Direction / Turnover, Design ValidationForms, Creative Briefs, Creative Job Starts and IMW program postings.
Responsiblefor global recaps of all programs.
Evaluate seasonal artwork needs andactively review collateral artwork in partnership with Creative Operationsfor any revisions and corrections to ensure proper execution by allmarkets.
Work closely with Global CreativeTeam:
Partner with Creative on newfabrics/prints and bag shapes for GWP program.
Manage gift photography process(as liaison with Creative and Packaging).
Approve comps for photography.
Manage cost feasibility process: liaisewith Cost Accounting, Packaging, Product Development and othercross-functional team members to ensure costs are in-line with overallcost objectives.
Partner with Managers of GlobalHoliday and North American GWP programs to maximize efficiencies across componentsfor cost saving and capacity.
Work closely with Executive Directorand cross-functional teams to ensure seasonal and fiscal cost targets aremaintained throughout development process and highlight any issues in atimely manner.
Track, document and analyzecompetitive vehicles, communication and event activity.
Evaluate current promotionalperformance among key competitors as a means to develop programs in linewith market and consumer trends. Analyze competitive promotional activitythrough close communication with Regional Marketing teams.
Maintain history of seasonal salesresults across all retailers globally.Summarize success and improvements needed for continuous seasonalplanning
Work with Executive Director toprepare and report findings to Senior Management as needed.
College/University degree; MBA aplus
5 years marketing experience.
Strong creative skills and possessa proactive attitude.
Self-motivated and determined withexcellent organizational and follow up skills.
Must be able to take initiative,anticipate next steps and offer recommendations of possible solutions.
Must be highly detail oriented withun-prompted follow-through.
Must be a team player that is ableto foster relationships with cross-functional team members.
Must be proficient in Word, Exceland PowerPoint. Working knowledge / familiarity with ELC analytic programssuch as SAP, Qlikview and Data Warehouse a plus .
Primary Location: Americas-US-NY-New York
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 165056