The Estee Lauder Companies Manager, Marketing Operations - Tom Ford Beauty in New York, New York

Manager, Marketing Operations - Tom Ford Beauty

Brand: Tom Ford Beauty


TITLE: Manager,Marketing Operations

COMPANY: Tom Ford Beauty

DEPT: AccountManagement

REPORTS TO: Dual report to Marketing & Account


DATE: 10.10.16


the allocation, distribution and delivery of all new launches (saleable and

non-saleable) and collateral. Works closely with Account Planner to

ensure marketing collateral is assigned to the right doors to drive sales.

Works closely with CDOPS, NACOPS, Event Management and Account Services to

ensure launch and collateral is on time and available for successful launch and

new door execution. Owns door profiles

and works closely with Account Planners and field to ensure that these stay up

to date and that the right kind of marketing collateral is assigned to the

right doors.


Forecastand Manage Collateral

  • Manages & forecastsall marketing and non-saleable collateral including: tester units &testers, samples, dramming supplies, other marketing materials, pre-packsand hygienic supplies

  • Works with AccountManagement and Head of Account & Sales Planning to developAccount/Door Level collateral forecasts and allocations

  • Owner of door profileswhich govern the assignment of non-saleable by door, updates as neededwith feedback from Account Planners and Field

  • Owner of allocationmethodologies for collateral not governed by door profile (e.g., samples,hygienic supplies, transaction based marketing such as certain handoutcards)

  • Develops priority shipschedule based on brand side-by-side calendar for all accounts andnational calendar; prioritizes ship deadlines based on needs.

  • Manages budget forcollateral (including samples testers, lightboxes, etc.) given by AccountLeads; collaborates with Account Leads for budget strategy byaccount

  • Manages tester unitupdates, attends VM meetings etc.; manages tester budget given by AccountLeads

  • In the future,will work in GMW system to manage collateral process (today this is done inCPMS)

MarketingGrid to Support Event

  • Works with ProductMarketing and Head of Account & Sales Planning to create and maintainmarketing grid. Work with internal teams (Event management, NACOPS,GBSC, Marketing) to manage the integrity of the grid, changes in launchdetails & communicate on bi-weekly basis.

  • Works closely with eventrole to ensure that they are conducting SAP validation for launches withina timely manner.

NewLaunch Plan

  • Develops newlaunch plan and scenarios for launch (launch, sets/holiday, exclusives andPWP), accurately planning growth anddrawing on analyses of previous performance; solicits input from Account Leadsand Account Planners on plan; meets regularly with Marketing to align on plan

  • Develops new launch plans estimates for marketingpresentation 12 months in advance for retailers’ input; attends launch proposalmeetings and meets regularly with Marketing to align on plan

  • Collaborate with Demand Planning on new launch planproposals; evaluate pipe and forward 3 month plan to ensure door counts/events can be covered

  • Analyze monthly and rolling plans for all launchproducts with Demand Planning

  • Works with product marketing toset and track ship and on-counter dates

Launch Execution

  • Maintain Seasonal LaunchSKU detail information.

  • Partner with AccountLeads to allocate new launches to the account and enter into LFW.Communicate launch allocations to Account Planner for retailercommunication.

  • Maintain retailerseasonal launch side by side and communicate to Account Leads.

  • Liaise with GBSC andEvent Management to track new launches & timing.

  • Develops launchexecution bulletins to communicate merchandising guidelines to the field;liaises with Account Leads for account/door specific content

  • Develops analysis and review of launch,sets/holiday, exclusivesto inform business decisions

  • Responsible for analyzing monthly performance andworking with Demand Planning to adjust forecast

MaintainTiered Distribution strategy

  • Manages tiereddistribution strategy. Works closely with Account Management ondistribution changes and door needs.

  • Maintains SKU list that includes discos, tiered SKUofferings, new launches etc. that are then used to populate order forms, musthave lists for replenishment, etc. (REMOVE. WILL BE COORDINATOR).

Develops RetailerSeasonal Packet

Manage New Door Openings

  • Maintainmaster distribution grid and schedule for new door openings. Partner withAccount Management and Head of Account & Sales planning to align on dooropening & shipping schedule. Communicate schedule to field & NYOteams on monthly basis.

  • Create new door openingorders for collateral. Execute all collateral for new accountdoor openings. Liaise with visual merchandising to ensurecorrect collateral elements are ordered to support door.

  • Communicate withretailer, field and NYO and track new door openings. Conductnew door opening calls for each beauty brand with field.


  • Strong projectmanagement and organizational skills; ability to juggle many competingpriorities at once and deliver on time

  • Strong business savvyand analytical acumen

  • Able to coordinateacross roles and functions effectively



  • 5 years’ experience inproject management, preferably in marketing ops or product forecasting

  • Familiar with componentsof marketing program, especially the requirements of selling throughdepartment stores and specialty multi

  • Advanced Excelcapability; ability to analyze and manipulate large amounts of data inexcel

  • Analytical capability

  • Extremely strongorganizational skills

  • Able to coordinateacross roles and functions effectively

  • Self-starter.Ability to work independently

Job: Sales

Primary Location: Americas-US-NY-New York

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 163655