The Estee Lauder Companies Manager, Retail Marketing – Bumble and Bumble in New York, New York
Manager, Retail Marketing – Bumble and Bumble
Brand: Bumble and bumble
Bumble and bumble is a fast-growing, luxury hair care brand located in NYC. It started as an NYC salon and evolved into a multi-million dollar brand comprised of 2 salons, a product company that houses a strong in-house creative agency, a direct sales force, and a university for hairdressers and salon owners.
To this day we are committed to cultivating creativity while remaining deeply and passionately dedicated to the craft, culture and commerce of hairdressing.
Drive sales and market share growth of Bb. in North America Specialty/Multi and Network Salon channels through the planning and successful execution of brand marketing programs, new product launches and core product/franchise support. This position will work cross-functionally with Sales and Global Marketing as well as other areas to ensure programs are tailored and optimized to effectively drive our channels and executed with excellence.
Strategy / Planning:
Collaborate with Director Retail Marketing, Global Marketing, Social/Digital Marketing and Field Sales team to plan and calendarize launch and marketing program support for Specialty/Multi and Bb.Network Salon channels.
Champion the various channel specific needs and strive to ensure marketing programs serve to connect, engage and inspire Owners/Managers, Stylists and clients.
Execute marketing strategies for all channels including launch / re-promote support and inspiration / business building / new business / sampling programs.
Develop a mix of tactics that strengthen brand relevance, meets sales goals and are consistent with brand strategies.
Prepare launch/program set-up documentation for Sales Ops and partner with them to ensure timely launch and delivery of all programs.
Attend and/or lead all necessary meetings and serve on special project teams as assigned, document and track status and next steps as necessary.
Exhibit strong understanding of all drivers on business performance (including quantitative and qualitative data) to consistently optimize strategy and execution.
Presentation and Communication to the Field / Channel Partners:
Develop presentations and support materials for key meetings including North America Sales Gathering, National Sales call, DOS call and key partner Salon meetings.
Collaborate with Sales Strategy in the development of channel specific seasonal presentations.
Collaborate with the Digital team to develop and schedule email communications to Network.
Compile content for weekly NA Marketing communication to the Field.
Ensure timely delivery of information to the Field in a clear and organized manner.
Manage ad-hoc Field requests for marketing support.
Performance / Market / Competitive Tracking and Reporting:
Measure marketing program effectiveness via regular monitoring of KPI’s – sell-in, sell thru (where possible), comparison to benchmark activities/launches, cannibalization, mix of business.
Communicate key learnings and make analytically supported recommendations to influence development of future programs.
Conduct channel surveys and focus groups as needed.
Develop pricing recommendations for new product launches in Canada and route approvals internally.
Canadian pricing analysis 3 year increase strategy.
Knowledge, Skills & Abilities:
Ability to think strategically and creatively, conceptualize and implement new ideas
Highly numerate with strong analytical skills and expertise in Excel.
Flexibility to manage developing initiatives and quick turnaround for execution.
Strong multi-tasker, ability to work on multiple projects with multiple deadlines.
Excellent team player with the ability to build, foster and nurture relationships with cross- functional team members and retail partners.
Excellent written and oral communications, excellent presentation skills.
Self-motivator and ability to personally organize and set priorities.
Ability to take ownership of projects and drive others to meet deadlines.
Education and Experience:
Bachelors degree in Marketing and/or Business; MBA preferred
Must have 5 to 7 years of Marketing experience in Professional Hair and strong understanding of Specialty/Multi and network Salon channels. Mix of Professional Hair and Beauty experience considered.
Primary Location: Americas-US-NY-New York
Job Type: Standard
Shift: 1st (Day) Shift
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Job Number: 173715