The Estee Lauder Companies Executive Director, Global Marketing, Origins in New York
Executive Director, Global Marketing, Origins
Works with the Vice President in defining the strategic marketing objectives of the brand and on the execution of key brand initiatives, consistent with the brand’s short-term and long-term goals across product categories and all channels of distribution.
Has significant input into the strategic development of global/regional marketing product and support calendars, including an 18 month detailed plan and a 3 year overview.
Responsible for creating action plans and successfully executing on defined objectives to grow the assigned categories through creativity and innovation, and by energizing and enabling others and thinking strategically.
Develops and presents the marketing programs and 360 product launch strategies to senior management, that include long-term category objectives; COG analysis, pricing and forecasting; SKU management; Merchandising and Creative campaign execution.
Leads all cross functional teams on all categories/projects including: Product Development, Packaging, Design, GBSC, Global Business Planning, Creative, Merchandising, Global Communications, Education, and Pricing, in line with New Product Launch processes.
- Lead the strategic development of the Origins and Dr. Andrew Weil for Origins™ businesses, from conception to execution
Provide continuous support to VP of Global Marketing in all functional areas.
Spearhead the global category review development and analysis process and is responsible for accuracy of all information presented. Presents and uses data to make informed recommendations and assists in the development of the 3 to 5 year business plan.
Is the catalyst responsible for the conception, development and gaining of internal and affiliate support for marketing programs for the assigned categories and projects, including a 18 month detailed plan and a 3 year overview.
Develop Global Marketing Calendars and cohesive 360 support programs; lead campaign planning process with cross functional teams; responsible for driving creativity and innovation as well as gaining approval for assigned segment programs and projects.
Conduct brainstorming sessions with cross-functional teams to surface and gather new, actionable ideas.
Work closely with VP and Consumer Insights to plan and execute yearly Market Research studies (for new launches and overarching Brand Equity studies). Leverage strong understanding of results and implement action plans to support key findings.
Lead annual pricing processes with Senior Management and Regional teams, specifically for 3yr Planning and New Product Pricing
Responsible for overseeing the preparation of materials for presentation of marketing plans, i.e. Sales Meetings, Regional Roundtables, Planning Guide
Regularly present to Senior Management, Retailers and at US and International Regional Roundtables and Education Meetings.
Support Vice President in preparation of quarterly and annual global category analyses.
- Lead and guide program development to insure that programs meet Origins strategic and financial objectives.
Screen ideas, prepares and presents the upfront planning process documents, including concept and program briefs, cost objectives, launch assumptions and comparisons, to gain final brand management approval on new product and project recommendations.
Make recommendations to the existing line based on reformulation, repackaging or value analysis needs
Provide direction and spearheads the development with all necessary cross functional groups on assigned categories/projects including: Product Development, Packaging, Design, Creative, Digital/Social, Global Communications, Education, and Global Brand Supply Chain.
Oversee the preparation of product, pricing and cannibalization information for use by management, including competitive pricing analysis.
Work with Finance to insure all programs are supported in a fiscally responsible manner.
Is the expert for assigned segments for Origins performance (shipments, sell-thru, cost of goods, SKU count, pricing and new product forecasts) as well as competitively with regard to products, marketing focus and relevancy to the Origins business.
Prepare and/or manage the team for preparation of all necessary paperwork to gain Senior Management approval on launch details, including but not limited to Innovation portal stage gates, Forecast Offerings and Recommendations, Cost Objectives, Packaging & Copy Briefs, Program Brief Approvals, Creative and Campaign Briefings
Responsible for reviewing all IMW Flash Bulletins and Turnover Documents (launch kits) for on-time release to the markets
Align and engage cross-functional teams in the vision to drive the successful development of launches. Consistently delivers successful products and programs on time and in keeping with the overall Origins strategies and objectives.
Provide affiliates with appropriate, timely information regarding all calendarized programs in assigned segment (using 9 month/5 month pre-launch system).
- Cultivate close collaborative relationships with all internal and external teams.
Work closely with Sales, International GM and all affiliate markets to ensure programs meet the channel and / or market needs.
Liaise regularly with cross-functional teams to insure programs meet objectives, are on time, and that cost and budget guidelines are met
Lead calls with Regional teams on a regular basis to review calendars and programs
Provide guidance and rationale to regional planners, working closely with Global Business Planning, for forecasts for new products.
Responsible for providing all Regions and affiliates with timely information on all calendarized programs; liaises regularly with affiliate Marketing teams to ensure programs meet Market needs.
Work closely with Merchandising to ensure the most effective, up-to-date and cost efficient testers, display and visual elements
Develop strong relationship with Dr. Andrew Weil licensor team, and seek approval at key creative milestones
- Manage and is responsible for the performance of Direct Reports including on-time performance and accuracy of projects.
Manage, train, and develop the marketing expertise of 4 direct reports
Lead by example to create an environment that is encouraging, respectful and builds team cooperation
Coach and develop direct report’s talents by providing constructive feedback and specific action steps to help him/her reach his/her highest level of contribution
QUALIFICATIONS AND EXPERIENCE:
12 years of related marketing experience
Undergraduate degree required. MBA a plus
Should demonstrate a passion for the cosmetics business and in particular, understand Origins philosophy and point of difference.
Must have the potential to assume increased responsibility
Needs to exhibit a keen ability to conceptualize new products, analyze competitive activity, and formulate recommendations to grow the business.
Must be an excellent team player; possessing the ability to build, foster and nurture strong relationships and gain the respect of members of the cross-functional and affiliate teams.
Must be mature, responsible, accountable, organized and must possess the potential to manage and develop direct reports
Must possess excellent oral and written communication, analytical, creative and computer skills.
Exhibit excellence in execution
Primary Location: Americas-US-New York
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 164843