The Estee Lauder Companies Executive Director, Global Promotional Marketing, Estee Lauder in New York

Executive Director, Global Promotional Marketing, Estee Lauder

Brand: Estée Lauder



The Executive Director for Global Promotions – Holiday/Category Promotions will oversee all marketing activities related to the Estee Lauder global promotional business for Holidays as well as sets/paid sampling that are programmed year round for the skincare, makeup and fragrance categories, which represent $410 million net dollars yearly (14% of total EL global business).


  • Develops innovative promotional programs that support the global marketing calendar and the brand’s key strategic objectives, driving sales and ensuring regional relevance.

  • Incorporates key innovation, newness and digital support in programs to engage and recruit new consumers and drive growth in all categories

  • Leads strategy and development, working with cross functional teams to ensure program positioning, pricing, package design, support the strategy and financial objectives.

  • Leads & drives consumer engagement strategies at key gift giving times of year through dynamic O2O campaigns (Holiday, CNY, Spring)

  • Oversees the development of the brand BCRF initiatives with corporate management team (as the EL brand liaison).

  • Oversees the development of our metal compact and sold perfume business.

  • Oversees our paid sampling business, monitoring forecasts and evaluating results.

  • Establishes digital, in-store support and advertising strategies:

o Solicits feedback on current initiatives and evaluate new opportunities to evolve support strategies with a focus on digital

o Works closely with creative and copy and NOAM throughout the development process

  • Develops global promotional penetration targets to ensure promotional activity is monitored by region.

  • Monitors brand performance versus competition to identify needs, gaps and opportunities; maintains on-going contact with markets to keep abreast of program effectiveness and evolve strategies as needed.

  • Oversees global program offerings and evaluates forecasts to ensure brand business plan is met.

  • Supervises 3 people; a Director. Asst Manager and Associate on program development and implementation.

  • Prepares and delivers presentations for Global Roundtable meetings;

  • Assists in preparation for all brand strategy presentations

  • Leads internal strategic and development discussions and presents programs to senior management for approvals; chairs bi-weekly PPD (Packaging and Product Development) meetings.


  • Undergraduate College degree; MBA preferred.

  • Position requires 10 years relevant work experience.

  • Staff management experience; sets appropriate goals; evaluates and organizes work assignments to maximize/enhance staff contribution and development.

  • Strong mix of strategic sense and analytical skills. Financial acumen and budgeting experience required.

  • Position requires strong leadership skills and project management skills.

  • Excellent written and oral communications, excellent presentation skills, ability to personally organize and set priorities and to drive other people.

  • Must be able to establish departmental priorities, processes and policies effectively.

  • Effective negotiation skills with ability to gain cooperation at all levels, internally and externally.

  • Proficiency in Microsoft Office Applications: Word, Excel and PowerPoint.

  • Knowledge of the following systems - CPMS, IBM, AS 400, IPS, IMW, and NPD.

Job: Marketing

Primary Location: Americas-US-New York

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Travel: No

Job Number: 163425