The Estee Lauder Companies Manager, Global Makeup Marketing, Color, Estee Lauder in New York
Manager, Global Makeup Marketing, Color, Estee Lauder
Brand: Estée Lauder
Responsible for global marketing activities related to the Color Category (Lip/Cheek/Nail/Trend).. Will work directly with the Executive Director to lead development of marketing plans and strategies, and liaise with colleagues in the regional affiliates to ensure successful execution.
- NEW PRODUCT DEVELOPMENT MARKETING (COLOR)
Supports Executive Director in adapting the overall color strategy, calendar and support elements to ensure regional and local market relevancy
Participates in the conceptual development of new products, marketing support programs, and analysis of strategic fit
Conducts Color category competitive analysis and ongoing updates for the Makeup team and Senior Management. Responsible for developing monthly flash report and commentary to recap business dynamics along with developing related recommendations.
Collaborates with cross functional partner groups on new launch development. (includes but not limited to Global Business Supply Chain (GBSC), Product Development, Packaging, Design, Global Supply (GSR), Creative, and Education.)
Ensures key timetable dates are met in coordination with Global Business Supply Chain.
Develops marketing forecast estimates and collaborates with Global Business Planning to finalize recommendation.
Prepares all paperwork and briefing to initiate program development
Assists Executive Director with new product pricing recommendations and collaborates with affiliate/regional marketing and International Pricing to finalize recommendation.
Prepares forecast offerings and bulletins detailing new program introduction and execution.
Develops COGs estimates in partnership with Finance and liaises with cross-functional team to ensure target COGs is met. Liaises with Packaging, GSR, and Finance to manage COGS updates through completion of new product development inclusive of the feasibility process.
- GLOBAL MARKETING STRATEGY (COLOR)
Supports ED in the development, management, and execution of overall Color category strategy.
Prepares regular subcategory reviews, strategies and programs. Performs ad hoc analysis upon request.
Supports ED in the financial management of category, need gap analysis and in driving business mix.
Supports Executive Director in value analysis efforts.
Responsible for SKU management for managed categories and supports Executive Director as assigned.
Supports Executive Director with management of cross-team initiatives as assigned (e.g., merchandising coordination and development, etc.)
Serves as TR Liaison for Makeup team
Stays abreast of competitive activity, consumer insights and trends at the global level and across key regions/markets.
- PRODUCT/CATEGORY MARKETING SUPPORT (COLOR)
Assists Executive Director with support plan strategy development and briefing to partner groups including but not limited to: Creative, Copy, Merchandising, Public Relations, Education, Digital, CRM, Events
Participates in cross-functional concept meetings and brainstorm sessions with Creative, Digital, Merchandising, PR, Education and Special Events to drive development of impactful 360 launch support Follow up with cross-functional partners via recaps and status meetings to drive execution of key deliverables.
- MEETINGS AND PRESENTATIONS
Prepares presentations for various senior management meetings, as well as strategy, brand summit, calendar meetings, quarterly business review, pricing, competitive reviews, regional roundtables, etc.
Supports Executive Director in preparation for cross-functional task force meetings for new launches as needed.
Prepares recaps following all weekly status meetings internally and with partner groups/regionals.
Position requires strong analytical and project management skills.
Excellent written and oral communications, excellent presentation skills, ability to personally organize and set priorities and to drive other people.
Understanding of the role of product development, packaging design, advertising, and sales and their effect on product marketability.
Position requires creativity and thorough knowledge in all areas of marketing including the ability to develop and implement innovative marketing programs, knowledge of global market/consumer trends.
Minimum Education/Experience Required:
College degree. MBA preferred.
Position requires 5 years relevant work experience
Marketing/Brand Management experience within Prestige Cosmetics industry is a plus.
Previous global and or applied marketing experience required.
Primary Location: Americas-US-New York
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 163930