The Estee Lauder Companies Manager, Retail Events (NY Based), MAC in New York

Manager, Retail Events (NY Based), MAC

Brand: MAC



The Event Manager provides store support with event management and execution with a focus on NYC Metro/Mid-Atlantic/North Central, as well as all level event support to the NA Retail Events Director of Production & Execution. The Event Manager will place a strong focus on the development and management of mid-tiered events such as Level A & Level AA as well as educational events, particularly in the M

  • A

  • C Stores. The Event Manager will also focus on the development of key MRO regions that need the most attention based on the current fiscal climate. The Event Manager will focus on a key retail partner based within their market. The Event Manager must work well in a fast-paced environment, adhere to short timelines, be detail-oriented, and possess strong follow-through on projects with exceptional communication and leadership skills.


Event Management, Guidance & Execution


event support as needed for the eastern U.S. markets, focusing on events

in the NYC Metro, Mid-Atlantic & North Central markets; supporting

additional markets in North America as needed for tours and


Level A & AA guidance (with support from NYO) as needed

  • Manage and coordinate all facets of CRQ projects for various Creative/Service departments

  • Negotiate, present, reallocate funding and cost issues to all stakeholders

  • Provide constructive feedback to VM/Creative for space, budget, shipping and assembly at store level

  • Development of market tools such as conference calls, touch base, recaps, and any other materials to support these event levels

  • Model selections and talent castings for all markets (Level A & AA Focused)

  • Support the development of Level B visual and Level A event execution in all markets

  • Management of additional event Logistics when applicable (including but not limited to catering, waitstaff, DJ’s, talent)

  • Execute planning conference calls as needed for event programs of all levels

  • Provide scheduling and performance guidance to ensure a stronger Level A financial curve than Level B events

  • Develop the M

  • A

  • C Store event business to maintain strong performance consistent with plans

  • Support Educational Event development & execution to assure successful execution for all events in focus markets

Field Support

  • Facilitate Event Trainings & Impact Team Trainings as needed

  • Execute Retail Manager Event Workshops as needed

  • Communicate with key Field contacts (MROs, Trainers, etc.) to assure Retail Managers have event support

  • Place follow-up calls with markets to assure person-to-person contact prior to event

  • Follow-up to assure stores have all necessary logistics completed on-time and that bookings are on target

  • Liaise with M

  • A

  • C locations to assure timely shipping and accuracy of collateral

  • Be present at store meetings and regional meetings on an as-need basis

  • Provide positive/constructive feedback to markets regarding event execution, recaps, photos, and checklist use

Recap & ROI Department Support

  • Collection, processing and management of all Level A, AA & Educational Recaps and photos

  • Provide goal guidance to Field and Results support (in concert with Coordinator)

  • Assure all events are on-budget; follow-up to assure timely submission of invoices

  • Follow-up to assure timely and accurate recap submission for Level A and above events to department

  • Conduct collateral order audits & inventory management for focus regions and release approvals

  • Maintain the Department Channel Grids, Planning Calendars, and Recap Feedback Forms for applicable markets & retailers

  • Liaison for NARE as it pertains to Passport/Master Event Recap

  • Support regional guidance for Retail Partner event related programs, execution, recaps & reports.

  • Manage regular event status reports for events falling under one’s Division of Responsibility (DOR) to Director.


Years of Related Experience:

5 years related experience; public speaking/presentation experience beneficial

Education: College degree preferred

Job-Related Skills:

Excellent communication & organizational skills (oral and written).

Extensive knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook).

In-store cosmetic / M

  • A

  • C experience beneficial.

Understanding of web-based databases, Adobe design knowledge helpful (Photoshop, Illustrator).

Job-Related Experience:

Event planning and management, M

  • A

  • C event experience preferred.

Knowledge of meeting presentations helpful.

Training and presentation skills a must.

Analytical/Interpretive Skills:

Ability to work in a fast paced environment and handle multiple deadline-oriented projects.

Communication Skills:

Excellent customer service, communication and organizational skills. Professional attitude and ability to be flexible and handle change in a positive and calm manner.


This position requires excellent communication skills to be performed on a daily basis. This position requires moderate physical effort. Some unpacking and packing of materials will be required associated with scenic and costuming/kit elements. There may be moving and setting up of boxes, event pieces and other scenic & collateral. Travel will be required 40% - 50%.

Working Conditions:

New York office; Free standing M

  • A

  • C Stores; Partnered locations; meetings and trainings as required.

Job: Marketing

Primary Location: Americas-US-New York

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Travel: Yes, 50 % of the Time

Job Number: 162743