The Estee Lauder Companies Manager, Retail Events (NY Based), MAC in New York
Manager, Retail Events (NY Based), MAC
The Event Manager provides store support with event management and execution with a focus on NYC Metro/Mid-Atlantic/North Central, as well as all level event support to the NA Retail Events Director of Production & Execution. The Event Manager will place a strong focus on the development and management of mid-tiered events such as Level A & Level AA as well as educational events, particularly in the M
C Stores. The Event Manager will also focus on the development of key MRO regions that need the most attention based on the current fiscal climate. The Event Manager will focus on a key retail partner based within their market. The Event Manager must work well in a fast-paced environment, adhere to short timelines, be detail-oriented, and possess strong follow-through on projects with exceptional communication and leadership skills.
Event Management, Guidance & Execution
event support as needed for the eastern U.S. markets, focusing on events
in the NYC Metro, Mid-Atlantic & North Central markets; supporting
additional markets in North America as needed for tours and
Level A & AA guidance (with support from NYO) as needed
Manage and coordinate all facets of CRQ projects for various Creative/Service departments
Negotiate, present, reallocate funding and cost issues to all stakeholders
Provide constructive feedback to VM/Creative for space, budget, shipping and assembly at store level
Development of market tools such as conference calls, touch base, recaps, and any other materials to support these event levels
Model selections and talent castings for all markets (Level A & AA Focused)
Support the development of Level B visual and Level A event execution in all markets
Management of additional event Logistics when applicable (including but not limited to catering, waitstaff, DJ’s, talent)
Execute planning conference calls as needed for event programs of all levels
Provide scheduling and performance guidance to ensure a stronger Level A financial curve than Level B events
Develop the M
C Store event business to maintain strong performance consistent with plans
Support Educational Event development & execution to assure successful execution for all events in focus markets
Facilitate Event Trainings & Impact Team Trainings as needed
Execute Retail Manager Event Workshops as needed
Communicate with key Field contacts (MROs, Trainers, etc.) to assure Retail Managers have event support
Place follow-up calls with markets to assure person-to-person contact prior to event
Follow-up to assure stores have all necessary logistics completed on-time and that bookings are on target
Liaise with M
C locations to assure timely shipping and accuracy of collateral
Be present at store meetings and regional meetings on an as-need basis
Provide positive/constructive feedback to markets regarding event execution, recaps, photos, and checklist use
Recap & ROI Department Support
Collection, processing and management of all Level A, AA & Educational Recaps and photos
Provide goal guidance to Field and Results support (in concert with Coordinator)
Assure all events are on-budget; follow-up to assure timely submission of invoices
Follow-up to assure timely and accurate recap submission for Level A and above events to department
Conduct collateral order audits & inventory management for focus regions and release approvals
Maintain the Department Channel Grids, Planning Calendars, and Recap Feedback Forms for applicable markets & retailers
Liaison for NARE as it pertains to Passport/Master Event Recap
Support regional guidance for Retail Partner event related programs, execution, recaps & reports.
Manage regular event status reports for events falling under one’s Division of Responsibility (DOR) to Director.
Years of Related Experience:
5 years related experience; public speaking/presentation experience beneficial
Education: College degree preferred
Excellent communication & organizational skills (oral and written).
Extensive knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook).
In-store cosmetic / M
C experience beneficial.
Understanding of web-based databases, Adobe design knowledge helpful (Photoshop, Illustrator).
Event planning and management, M
C event experience preferred.
Knowledge of meeting presentations helpful.
Training and presentation skills a must.
Ability to work in a fast paced environment and handle multiple deadline-oriented projects.
Excellent customer service, communication and organizational skills. Professional attitude and ability to be flexible and handle change in a positive and calm manner.
This position requires excellent communication skills to be performed on a daily basis. This position requires moderate physical effort. Some unpacking and packing of materials will be required associated with scenic and costuming/kit elements. There may be moving and setting up of boxes, event pieces and other scenic & collateral. Travel will be required 40% - 50%.
New York office; Free standing M
C Stores; Partnered locations; meetings and trainings as required.
Primary Location: Americas-US-New York
Job Type: Standard
Shift: 1st (Day) Shift
Travel: Yes, 50 % of the Time
Job Number: 162743