The Estee Lauder Companies Manager, Visual Merchandising, Travel Retail Worldwide (Multi-Brands) in New York

Manager, Visual Merchandising, Travel Retail Worldwide (Multi-Brands)

Brand: Estée Lauder Companies Corporate Departments



The purpose of this position is to strategically align both regional and global Visual Merchandising directives for all Travel Retail environments for Origins, ADF, Smashbox, GlamGlow, and BECCA. This position will report to the Director of Store Design & Visual Merchandising Travel Retail Worldwide.

Primary responsibilities include:

Working across multiple disciplines to design and implement merchandising best practices and to enhance customer experiences in TR environments (downtown stores, airports, cruise ships). This position will actively collaborate with various cross-functional teams at global, regional and “in store” levels.

Responsibility will be to work closely with the three TR regions (Americas, EMA, APAC) to educate the brands' VM on how to merchandise with excellence, present during sales meeting, share best practices and new merchandising applications. This position will be responsible for developing merchandising guidelines and schematics within the Travel Retail Channel throughout the three regions.

The Manager will be the key liaison with the brands' global VM teams to secure approval of TR initiatives that are in line with Global directives.

The Manager will initiate TR specific requests on behalf of the regions, with global brand approval.

The TR VM Executives for the brands in each of the three regions will have a dotted reporting line into this position.


  • To develop and maintain a set of merchandising guidelines to the highest possible standards across all distribution.

  • Meet with the Brand Visual Merchandising team partners in New York to understand the goals and objectives of existing and future merchandising projects. Develop strategies to support these initiatives for in store execution.

  • Maintain consistently high visual standards throughout all environments through training, workshops and regular visits to all markets.

  • Ensure alignment with TR NY brand marketing teams to scale assortment across small, medium and large formats. Collaborate and develop launch guidelines for introduction of new products.

  • Manage the existing Open Service System for Origins – including updates for new product, changes and lineup changes by region in collaboration with the global brand.

  • Manage the existing Open Service Drawer system for Smashbox – including updates for new products, locators, and line-up changes by region in collaboration with the global brand.

  • Manage the design, development and updates to existing GlamGlow, Origins, and ADF communication bands including any necessary copy changes and translations to relevant Markets and travel corridors.

  • Partner with TR NY brand marketing teams to identify regional needs and feedback recommendations to ensure that regional needs are realized for signage, production, displayer needs, visualization and etc.

  • To maintain and develop the I.W.D planogram software in collaboration with the New York office and Regional Teams for Origins, ADF, GlamGlow and Smashbox.

  • Continually seek to streamline the visual merchandising guidelines and IWD planograms for ongoing TR needs for Origins, ADF, GlamGlow and Smashbox.

  • To help develop, in conjunction with Director of Store Design and Visual merchandising, all TR on counter merchandisers, communication and navigation across all brands.

  • To ensure that all aspects of merchandising are consistent and representative of the brands throughout all TR environments.

  • Develop a team of regional VM executives to enthuse, guide and train.



  • Ideal experiences include: 5 years experience in a wide range of merchandising and open service processes; experience in handling complex design projects from concept generation through implementation, preferably geared towards retail design.

  • Bachelors degree required

  • Effective multi-tasker who can manage projects from conception through production in a fast paced changing environment.

  • Provide design inspiration and technical guidance to the teams by "getting into the field to show and do"-Ability to communicate effectively and work with multi-cultures. VM products need to appeal to multi-cultural traveling consumers. Ability to learn the TR business and how VM is a critical component.

  • Must travel and work in store during installations-international travel required.

  • Solid understanding of print techniques and can show a portfolio of highly polished production work.

  • Other skills: Outstanding design vision/ sensibility, aesthetics and form, sketching; the ability to inspire and work with others; team player who leads by example, outstanding communication and presentation skills to provide clear guidelines and examples to field and teams, excellent writing, organization skills with attention to detail; materials and manufacturing knowledge; strong follow-up skills and time management; planogramming knowledge is also key.

Job: Creative / Design

Primary Location: Americas-US-New York

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Job Number: 179128