The Estee Lauder Companies E-Commerce Director in São Paulo, Brazil

E-Commerce Director

Brand: Estée Lauder Companies Corporate Departments


Role & Responsabilities:

  • Manage the development plan for E-commerce and Online in the Affiliate, aligned with the Global and Regional Teams, enabling the brands to achieve the expected results as well the annual sales target;

  • Lead the team, developing new capabilities in the Online Team, in order to create a succession planning in the area;

  • Develop online calendar, planning and execution for online channel in terms of merchandising, activity planning, and customer service;

  • Deliver a range of integrated cross-channel projects on time, on budget and on brand which will contribute to: overall brand awareness, generating buzz, sales conversion and building a deeper relationship with the costumer

  • Implement new analytics capabilities for the area, working in partnership with Marketing teams and key Retailers (Sephora, Beleza na Web);

  • Ongoing analysis of key business metrics including classification and key item sales, site traffic, conversion analysis, email database growth and behavior, marketing programs;

  • Develop the brand sites and retailers communications plans for site performance growth, retention & conversion;

  • Evaluate the performance of key metrics like UV, conversion, AUS and return rate on a weekly basis in order to increase brand sales and profit;

  • Track and analyze competitive beauty e-retailer landscape. Stay aware of e-communication trend and programs as they relate to the beauty channels;

  • Establish and maintain high level communication and accountability with the brands and region contacts;

  • Direct digital marketing investment and coordinate the e-commerce P&L & SIOP process;

  • Develop, optimize existing as well as explore new partnerships and digital marketing opportunities in the Brazilian market;

  • Manage and leverage existing online retailer partnerships and explore new opportunities with authorized retail partners;

  • Monitor and analyze Regional/Affiliate website activities, report feedback and optimization;

  • Ensure measurement and analyze online campaign metrics and advise appropriate adjustments to ensure maximum ROI;

  • Ensure online projects/communication is in alignment with approved operational plan, budget, and schedule for initial brands;

  • Work closely with marketing and Brand Manager to drive online media integration across traditional communication plans;

  • Identify best in class agencies and opportunities;

  • Advise the implementation and utilization of new functionality for websites, with internal Affiliate/Regional requests;

  • Manage sample inventory and online marketing offerings as it relates to samples at checkout, unique promo box offers.


  • Strong experience in Ecommerce area in multinational companies, preferably in Cosmetics, Fashion or Luxury industry environment;

  • Strong leadership skills; sets clear priorities and performance goals for the team and eliminates barriers to the team’s success;

  • Excellent communication skills in English (written and oral) – Spanish will be a plus;

  • Strong customer focus and knowledge in business;

  • Excellent interpersonal skills with strong adaptability into a dynamic environment.

Job: Online / E-Commerce

Primary Location: Latin America-BR-SP-São Paulo

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Travel: Yes, 10 % of the Time

Job Number: 164595