The Estee Lauder Companies Social & Content Coordinator - Clinique in Toronto, Ontario
Social & Content Coordinator - Clinique
Serve as voice of the brand to Canadian consumers across Clinique and retailer consumer online social media communities, with a particular focus on Instagram and Facebook, servicing consumer relationships online and acting as a key conduit to driving our digital high touch service while maintaining Clinique’s “always different” positioning. Be a seamless extension to Global Communications and Marketing by supporting the development and execution social influencer programs and 360º strategies.
Social Media Content & Community Engagement
Working closely with the Director of Marketing and Director of Public Relations, strategically plan and manage social media content calendars (Clinique and Retailer) to support key strategies and initiatives; execute against these calendars, including developing content concepts from idea to completion.
Accurately upload/schedule/post assets, including photos and videos, with corresponding copy on all social platforms (Instagram/Facebook) working with regional and global social teams.
Design and retouch social posts, plus make modifications to existing creative, as needed.
Conceptualize, produce and execute multiple creative outputs per day across all social platforms (including, but not limited to, standard posts, re-cuts of how-to videos, motion-graphics videos, animated GIFs, cinemagraphs, etc.). Shoot any required imagery, including styling and art directing.
Understand how to leverage the brand’s owned social assets and social influencer UCG to create the right disruption for Clinique that will engage consumers and help position the brand top of mind for purchase intent.
Support the global social strategy for Clinique; oversee and manage content and stories that encourage action and advocacy.
Collaborate with cross-functional digital/social teams on all content, guided by overall brand and business objectives.
Creatively and proactively engage consumers online to drive favorable brand conversations and consumer relationships.
Support content strategy for Clinique’s editorial platform THE WINK by leveraging content that will help drive consumer traffic to Clinique.ca.
Fully respond to questions, comments and related opportunities with speed and judgement. Escalate questions/issues to consumer communications and/or legal as needed.
On an everyday basis, identify issues, patterns and trends in consumer comments/inquiries and funnel information to the appropriate departments:
o New ideas to product development
o Messaging effectiveness to local/regional marketing organizations
o Frequently asked questions
o User-generated content to marketing/creative
Generate metrics reports using standardized tools and craft analyses based on the data; assist in developing related recommendations.
Stay up-to-date on new social media tools and best practices; monitor competitors and other social media leaders to see how they are using them, so the company can continue to be an early adopter of these technologies.
Demonstrate 24/7 approach to responsibilities.
Support Global Communications Director in the development and delivery of Clinique Canada’s social influencer strategy to complement launch programs and “always on” campaigns.
Ensure a seamless integration and execution of the brand’s multi-tiered influencer strategies with overall communications and marketing efforts.
Collaborate with Global Communications Director to define and execute all influencer partnerships (both paid and organic), including contract negotiations, product seeding, creative mailings, special events, in-store PAs, etc.
Identify the right influencers to drive brand awareness, interest and engagement. Develop authentic connections to lead to genuine brand advocacy.
Identify trends through monitoring influencer engagement and competitive analysis, and proactively manage the brand’s “influencer funnel” to constantly refresh with micro/emerging, authentic social advocates for Clinique.
Utilize Tribe Dynamics, and other available social listening tools/platforms to measure influencer activity against band KPIs.
Four-year college degree or equivalent.
3-4 years related experience, e.g., managing community outreach, creating content, building brand advocacy.
Net savvy (high engaged in social networking sites & all things Web 2.0). Active daily life in online and social media.
Understanding of how create “brand appropriate (non-corporate) voice” in social media to build authentic, relevant, interactive consumer relationships.
Strong ability to interpret and translate global brand strategies and equity into voice/programs appropriate for social media.
Ability to collaborate and navigate among multiple teams, platforms and communities to ensure strategies/goals are understood and met.
Excellent communication, writing and quantitative skills.
Excellent judgment to drive optimal brand engagement in online beauty/brand communities and identify/escalate potential issues/crises.
Branding/beauty/fashion/entertainment experience a plus.
Experience working with content management tools and/or social media analytics tools required.
Strong problem-solving and project management skills including scheduling and budgeting.
Beauty industry experience a plus.
Bilingual candidates preferred.
Job: Communications / Public Relations
Primary Location: Americas-CA-ON-Toronto
Job Type: Standard
Job Number: 177111