The Estee Lauder Companies Account Coordinator, Tom Ford Beauty, Travel Retail China in China

Account Coordinator, Tom Ford Beauty, Travel Retail China

Brand: Tom Ford Beauty

Description

PRIMARY FUNCTION

Achieve counter sales goals and business objectives through:

  • Motivate Tom Ford Specialist / Promoters to maximize the Brand’s retail sales

  • Efficient management of daily counter operations working with retailer’s operations team

  • Good management of inventory

  • Development, Coaching and supervision of TF Specialists

  • Conduct training at the counter or stores within their responsibility.

  • Facilitate special events, seminars and promotional events etc

  • Marketing set up details and point of sales execution for product launch and promotions

  • Implement, execute and monitor incentive program for promotions working with Marketing team & ASM

RESPONSIBILITIES

  1. Sales
  • Work closely with Area Sales Manager (ASM) on setting and achieving sales targets

  • Lead and motivate TF Specialists at the counter to increase retail sales

  • Review & submit sales performance of counters on a bi-monthly basis

  • Review new product sales performance of key doors

  • Monitor & report competitor movements (sales, promotions activities, incentive schemes and counter changes)

  • Follow up on current business/trends/environments with TF Specialists & report to ASM

  1. Inventory Management
  • Analyse retail sell-thru versus current inventory to understand inventory level

  • Monitor retailer shipments and backorders to ensure inventory is sufficient at counters

  • Ensure newness is available on counter and manage discontinued products

  • Assess inventory situation during store visits and provide ASM with feedback on product mix and assortment

  1. Marketing
  • Assist ASM to showcase and promote new marketing launches to Retailers during marketing presentations & also to share these marketing launches, new/ existing product updates information to TF Specialists

  • Plan and work with Marketing team on print materials for advertising in publications to increase new product launch/brand awareness

  • Monitor and provide feedback on marketing opportunities for new, existing and competitors’ products

  1. Promotion coordination
  • Work with ASM on individual Retailer’s promotions’ proposals and ensure that:

  • Promotion targets/ Brand ranking target set & ensure promotion scheme is set at optimal level to attract and increase customer purchase

  • Develop Incentive program to motivate TF Specialists to participate and aim to achieve targets of the brand

  • Work with Visual Merchandising (VM) team to create and establish apt communication tools for promotion/in-store programs drawings for retailer’s approval

  • Work with TF Specialists/contractors/VM to execute promotion setup timely and effectively

  • Evaluate promotion sales and incentive program results with ASM

  1. Counter Maintenance
  • Ensure overall counter image/aesthetic adhere to TFB brand philosophy/ guidelines and that all counters are updated with:

  • Testers & Locators: for matching with current VM guideline in timely fashion

  • Communication Tools: for effective communications to allow consumers to understand in-store highlights by working closely with VM and Marketing team

  • Highlights: To highlight new launches, key/focus products on regular basis by working with VM team

  • Trans: Monitor expiration of visuals and replace expired ones with appropriate new trans visuals, as well as ensuring every counter have consistent trans messages communicated

  • Uphold Planograms: Review and analyse the product assortment of individual counters and adapt the brand guidelines on counter planograms

  1. New Counter / Refurbishment
  • Assist ASM in follow up of new counter/ refurbishment drawings and ensuring that all merchandising requirements are ordered and available on the scheduled day of counter installation/refurbishment

  • Work with VM team on the counters’ planograms and merchandising displays

  • Coordinate with appointed contractor on installation schedule and receipt of necessary counter displays and visuals

  • Execute the installation and work on the stock merchandising and displays of new counter/Refurbishment with the field staff

  1. Supervision, Coaching and Team Management of TF Specialists
  • Assist and work with ASM in recruitment of TF Specialists, review of commission and increment packages for TF Specialists

  • Partnering with Training/Marketing/Retailers to ensure TF Specialists upheld grooming standards of TF

  • Plan and ensure that new specialists are assimilated into the TFB brand by conducting/providing them with concise brand introduction and training of basic product knowledge to enable them to perform their job until formal training is arranged by the TF Education Manager

  • Evaluate the performance of specialists and work closely with Education team to enhance product knowledge and sales technique to improve performance

  1. Administration
  • Ordering of no charge orders e.g. Testers/ VM collaterals

  • Completing products listing forms/templates

  • Computation/Consolidation of Sales Incentives etc (if any) based on incentive or target set.

  • Uniform order/ Birthday Gift order if any / Free Goods Allowance Ordering if any (to check HR policy)

-To assist order, verify and update Free Goods Allowance Forms for each BAs in individual country and arrange for distribution upon receipt

-Manage any uniform change/ promotion highlights for Specialists

-Monitor TF specialists’ Birthday and ensure birthday gift arrives timely

-Conference Administration

  • Manage travel, rooming details and itinerary for Specialists

Qualifications

  • A general Degree with a minimum of 2 years’ relevant experience or Diploma in Business Administration with a minimum of 3 years’ working experience, preferably in the travel retail industry

  • Native speaker

  • Well groomed

  • Experience in Makeup/Fragrance brands

  • Good demonstrating ability to deliver training and educational information

  • Good understanding of English and can converse confidently

  • Good organization and communication skills

  • Good presentation skills

  • Proficient in MS Office, Excel and Powerpoint

  • Ability to multi-task

  • Willingness to travel; 50% travel

  • Passion for luxury brands

Job: Sales

Primary Location: Asia Pacific-China

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Travel: Yes, 50 % of the Time

Job Number: 164975