The Estee Lauder Companies Assistant Product Manager in China
Assistant Product Manager
Brand: La Mer
Lead and develop integrated Marketing programs for new product launches, re-promotes and other branding related programs based on deep understanding of consumer and the market. Drive timely implementation of marketing programs and measurement for continuous improvement.
Work with creative agencies to develop communication materials includingadvertisement, brand booklet, full line brochures, regiment card, product leaflet, etc. that clearly deliver brand characters, customer benefits, local relevancy and right strategic direction.Ensure the communication materials are developed and delivered on time and in accordance to brand guidelines.
Works closely with media agency to ensure media exposure of advertisements effectively reach the right target group, spot plan effectively maximize media investment, and all materials correct and on time delivered.
Work closely with Product Marketing Manager to develop and update the Marketing Calendar timely in accordance with brand strategies.
Work closely with the Product Marketing Manager to plan and execute Marketing programs to build up awareness, strong brand affinity and hit retail growth as planned.
Develop premium & aspiration product positioning which fits brand tonality & strategy. Drive and lead integrated marketing campaign with good quality and in-time evaluation.
Take the ownership of product life cycle management, and communicate with team to ensure the efficiency for campaign plan and business achievement.
Primary Location: Asia Pacific-China
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 174888