The Estee Lauder Companies Function Manager, E-Commerce in China
Function Manager, E-Commerce
Brand: Estée Lauder Companies Corporate Departments
Develop the Brand online marketing strategy, both to maximize online sales across all ecommerce channels, and to increase online Brand awareness. Create specific initiatives to achieve sales targets based on marketing calendar and changing business needs. Manage content creation for regular site refreshes. Manage marketing programs for the site and each online Retailer with regard to emails, sampling online ad units and special merchandising programs. Develop new content, e.g. competitions, special events, etc.
The candidate can serve one or multiple brands based on the expertise and capability.
A. Business Analysis & Reporting:
Analysis of sales, site performance, email campaigns and marketing programs
Ongoing analysis of key business metrics including classification andkey item sales, site traffic, conversion analysis, email database growth and behavior, marketing programs such as search, content, and email marketing programs (segmentation) and performance to maximize sales
Work closely with all corporate departments to provide a clearunderstanding of online marketing programs and promotions and all other all key issues B. Marketing & New Business Initiatives:
Develop online advertising strategy for Brand awareness activity, e.g.advertising on key female websites, partnerships or sponsorships
Implement new business initiatives with outside companies to increase sales/traffic on the own Brand e-commerce site, e.g. an affiliates program, partnerships with key websites, affiliations
Direct and implement offline and online marketing programs such as online brand advertising campaigns, competitions, partner emails, etc
Manage sample inventory and online marketing offerings as it relates to samples at checkout, unique promo box offers or outside partner sampling programs
Responsible for keeping track and updating monthly marketing calendars, sending correspondence with updates to vendors or internal team
Create reports to analyze marketing results (monthly ad-tracking reports, email results, etc.)
Track and analyze competitive beauty e-retailer landscape. Stay aware of e-communication trend and programs as they relate to the prestige beauty arena.
Day to day contact for eCommerce vendors (i.e. design, search, email) C. E-mail and Database Marketing:
Develop email communications plans for site performance growth, retention & conversion.
Provide creative brief on email objectives, look and feel project timeline
Create all ad track links as needed for email analysis and sell through tracking D. Management of online Retailer Partnerships:
Developmarketing strategy for online Retailer partners (sampling incentives, email marketing programs, search, special offers etc)
Ensure growth of sales figures
Minimum 8 years experience at interactive agencies and/or online marketing division for consumer brand, E-commerce experience is mandatory.
Strong background in search engine marketing and analytics.
Excellent communications skills in English and Chinese, written and oral
Experience in luxury and prestige industry related brand a plus
Strong customer focus and knowledge in business.
Excellent interpersonal skills with strong adaptability into a dynamic environment
Preferred to be creative with entrepreneurship spirit and can work independently
Bachelor degree above in relevant major
Job: Online / E-Commerce
Primary Location: Asia Pacific-China
Job Type: Standard
Shift: 1st (Day) Shift
Travel: Yes, 25 % of the Time
Job Number: 160360