The Estee Lauder Companies Public Relation Executive in China

Public Relation Executive

Brand: MAC


  • Coordinate and monitor PR and media related activities and maintain media relationship by daily communication and corporate

A. Press kit development and media database management

B. Building relationships with journalists and the media in a range of sectors

C. Editorial write-ups, incl. press releases, feature articles etc.

D. Daily media cooperate ( 27 top titles, 100 key titles incl. printing and internet)

E. Media pitching for product / collection replacement, senior artist exposure, brand story, management interview and etc.

F. Monitor key competitor activity

G. Support global and local event

H. in charge of monthly / seasonal clipping report , key launches best of clipping and analysis

  • Independently Coordinate Internal process

A. Cooperate internal finance and procurement process fulfill. To create the SC and release PO and other internal procedure administration work

B. Brand internal coordination and leverage the information and process

C. HQ information filing

a) Global Comm press material and press release collections

b) Translate press material and get press release polishing

c) Regular communicate with HQ, and filing HQ information ( product launch , press file , best of clipping report,)

d) Daily products stock checking & press release filling. Assist to ensure PR execution in line with the PR objective and guideline.

e) Collect competitive PR initiatives; Consistency of communication message within all the channels (Media, POS communicate & trade)


  • Minimum 3-4 years relevant experience in similar environment; Good understanding of the digital/new media environment in China

  • Sensitive to the trends in China, including fashion, pop culture and beauty industry;

  • Good relationship with key beauty journalists and digital key players in China

  • Well-experienced in PR strategic planning, event execution and media(both traditional and new media)/KOL collaboration

Job: Communications / Public Relations

Primary Location: Asia Pacific-China

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Travel: Yes, 25 % of the Time

Job Number: 164392