The Estee Lauder Companies Bobbi Brown Digital Communications Executive in South Korea

Bobbi Brown Digital Communications Executive

Brand: Bobbi Brown

Description

OBJECTIVES:

l To develop and execute long & short

term digital and social marketing strategies and activities to reinforce brand

equity and engage consumers aligning with Global/Regional strategies and

guidelines

l To maximize marketing activities

toward consumers through managing integrated public communications channel to

sustain growth of the business

ACCOUNTABILITUES:

DIGITAL COMMUNICATIONS

l Manage brand on-line channel

(i.e. brand blog, facebook, Instagram, twitter etc)

l Reinforce brand SNS with

power bloggers, influencers and brand online marketers

l Develop strategic programs to

make buzz and to align brand & PR strategy

l Execute and collaborate

digital activities with magazine digital channel

l Develop programs with other

brands tied up to create synergy, recruit new customers

l Responsible for digital

action plan, budget and reviews

l Drive initiatives to develop

new digital activities

l Monitor competitors

activities

VIRAL MARKETING/COMMUNICATIONS

l Leads on-line marketing

program such as blog marketing, on-line community management and on-line viral

creation

l Recruit and manage brand

favorable bloggers, instagramers, youtuber beauty contents creators, and

influencers

l In charge of creating buzz to

increase brand awareness and consumers’ brand engagement

l In charge of exclusive online

events in brand SNS channels

l Enhance efficiency through

the collaboration with other teams(MKTG, corporate online team, artists,

training, sales team)

l Communicate and share know-how,

Korea digital strategy and activities with global/regional team.

REGULAR JOBS

l Manage brand SNS channels

l Collaborate with internal

communication team members to create buzz

l Circulate monthly digital

activity report & competitors activities report to relevant team

l Communicate with HQ/regional

team in HK & NY

l Regular communication with the related department

Qualifications

Ÿ Education


University-level

education or equivalent

Ÿ Experiences


35 years of relevant work experience preferred.

Ÿ Functional Competencies


Innovative

and Creative


Digital

savvy


Strong

interest and curiosity of new digital environment and beauty products


Drive

initiatives and execute efficiently


Excellent

communication skills


Positive

mind-set and proactive attitude

Job: Communications / Public Relations

Primary Location: Asia Pacific-Korea, Republic of

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Travel: Yes, 5 % of the Time

Job Number: 165066