The Estee Lauder Companies Communications Manager in South Korea
Brand: Jo Malone
- To maximize marketing activities toward consumers through managing integrated public communications channel to sustain growth of the business in the brand
- Develop and manage strategic communications plan
Implement brand public relations programs and liaises with appropriate marketing manager in creation and development of public relations programs.
Produce PR campaigns through key media partners.
Secure media placements based on press mailings, conferences and one-on one Presentation.
Build ongoing relationship with press, based on reliable and accurate Product information to prompt correct, thorough press coverage.
Build and Expand key opinion list (eg. bloggers, lifestylers, social media influencers, etc.)
Discover needs/interests of media and tailors brand stories accordingly.
Provide programs to consumer groups as required, such as Corporate services, community organizations, and Tastemakers (KOLs)
- Communicate and co-work with head quarter and regional office
M aintain schedule to ensure press releases/events are initiated and accomplished on time.
Provide feedback to Global & Region from press contacts and other audience regarding perception of brand’s image and products, of trends and competitors’ public relations activities.
Communicate local PR needs and maintains up-to-date information with Global & Region
Responsible for developing and monitoring public relation budget and reviews on timely basis to determine status.
Coordinate visits to headquarters of any press people from affiliate markets.
Maintain close contact with marketing, sales, and training on current and upcoming programs to assure proper focus and accurate information.
- Create new media opportunities
Identify ideas for new PR activities and shares with Brand Manager
Make proposals and recommendations regarding PR activities to brand manager.
Explore new channel & media (especially digital & social)
Evaluate PR activities and programs. Recommend improvements or changes.
- People development and management
Provide leadership, guidance and management to staff.
Act with integrity – honors commitments and behaves consistently
Establish high workplace operating standards and values
Provide input in setting performance objectives for team
Clearly communicate priorities and required results with team
Resolve conflicts and negotiates win-win solutions
Elicit diverse points of view and acknowledges the views and contributions of others
- University-level education or equivalent
More than 810 years of relevant work experience preferred.
Excellent communication Skills
Strategic thinking and approach
Possesses sense of style, image, and diplomacy which permits manager to perform successfully communications professional in a storing supporting role
The ability to handle a multitude of projects and issues at one time
Interpersonal skills; the ability to interact with all levels within an organization
Job: Communications / Public Relations
Primary Location: Asia Pacific-Korea, Republic of
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 163891