The Estee Lauder Companies Digital Communications Executive in South Korea
Digital Communications Executive
Brand: Tom Ford Beauty
- Develop brand strategic communications plan ning.
Implement PR programs and liaises with marketing manager in creation and development of PR programs
Secure media coverages based on relationship, press mailings, conferences and one-on one presentation.
Execution and coordination of regular PR deliveries: product placement, press release, press presentation, Press coverage clipping, monthly report etc.
Produce product advertisement throughout on/off line media
Seek out and pitch for media’s interest towards brand/ products.
Create new and interesting PR opportunities in order to enhance brand image.
Responsible for digital & PR budget and reviews on timely basis to determine status.
Manage PR market sample orders in timely manner.
- Build brand awareness & increase brand visibility thru digital communications
Develop monthly digital strategic programs to support sales and traffic and to strengthen the brand image within digital space (including social media platforms)
Build strong relationships w/ KOLs including power bloggers and digital V-loggers to enhance brand visibility in digital space.
Circulate monthly digital activity report & competitors activities report to relevant team
- Close Communicate and co-work with regional and headquarter office
Keep NY informed of activities within public relations area and local media by providing clipping reports, Ongoing status reports; maintain up-to-date press lists tailored to brand’s specific requirements.
Maintains schedule to ensure press releases/events are initiated and accomplished on time.
- Regular Jobs
Attendance to monthly PR planning meetings
Communication with NY HQ/ Regional team in HK.
Regular communications with the related department
Education : BA Degree preferred.
Experiences : Minimum of 3 years’ experience in PR /Communications/Digital
Excellent communications skills
Strong media relationship
Job: Communications / Public Relations
Primary Location: Asia Pacific-Korea, Republic of
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 165195